Все рестораторы делают это. 70 способов избежать проблем

Все рестораторы делают это. 70 способов избежать проблем

Настольная книга для рестораторов и всех работников индустрии гостеприимства

Доступные варианты:
Бумажная версия 960 ₽
Купить бумажную версию на Комбук Комбук – официальный интернет-магазин издательского дома «Ресторанные ведомости»
Автор Миронов Сергей
Издательство: Ресторанные ведомости
Количество страниц: 320
Формат: 70х100/16, ч/б
Год издания: 2017
Тип обложки: Твердый переплет
ISBN: 978-5-9500149-3-2
Миронов Сергей

Владелец сети ресторанов «Мясо & Рыба», руководитель агентства оптимизации ресторанного бизнеса «РестКонсалт»

Описание

В новой книге известного ресторатора и консультанта Сергея Миронова, автора бестселлеров о ресторанном бизнесе, собраны все его практические наработки за многие годы практики.

Здесь есть емкие, понятные, честные ответы на все главные вопросы, которые встают перед теми, кто решился открыть свой ресторан или столкнулся с неразрешимыми на первый взгляд проблемами в действующем бизнесе. Это в прямом смысле слова настольная книга для рестораторов и всех работников индустрии гостеприимства.

Уверены, вы прочитаете ее на одном дыхании.
Все рестораторы делают это. 70 способов избежать проблем
Доступные варианты:
Бумажная версия 960 ₽
Купить бумажную версию на Комбук Комбук – официальный интернет-магазин издательского дома «Ресторанные ведомости»
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Чтобы ресторан стал успешным и приносил больше прибыли, необходимы постоянные усилия на локальном уровне. Локальный маркетинг — это действия по привлечению гостей в ваш ресторан на определенной территории.

Задача авторов книги, ресторанных маркетологов с почти двадцатилетним стажем на двоих, сделать локальный маркетинг простым, понятным и удобным для каждого как дважды два. Поэтому все, что относится к локальному маркетингу, они предложили назвать инструментами и распределили эти инструменты по 7 кругам.

Особое внимание авторы уделяют инструментам продвижения ресторанной доставки, потому что именно доставка год от года показывает рост. В книге также описаны изменения маркетингового инструментария в эпоху диджитализации и омниканальности. Вы узнаете о новых стандартах бизнеса и других изменениях.

Книга будет полезна директору по маркетингу и локальному маркетологу, территориальному управляющему и менеджеру торговой точки.

Принципы работы, описанные в книге, можно использовать в любой торговой сети.


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Чтобы ресторан стал успешным и приносил больше прибыли, необходимы постоянные усилия на локальном уровне. Локальный маркетинг — это действия по привлечению гостей в ваш ресторан на определенной территории.

Задача авторов книги, ресторанных маркетологов с почти двадцатилетним стажем на двоих, сделать локальный маркетинг простым, понятным и удобным для каждого как дважды два. Поэтому все, что относится к локальному маркетингу, они предложили назвать инструментами и распределили эти инструменты по 7 кругам.

Особое внимание авторы уделяют инструментам продвижения ресторанной доставки, потому что именно доставка год от года показывает рост. В книге также описаны изменения маркетингового инструментария в эпоху диджитализации и омниканальности. Вы узнаете о новых стандартах бизнеса и других изменениях.

Книга будет полезна директору по маркетингу и локальному маркетологу, территориальному управляющему и менеджеру торговой точки.

Принципы работы, описанные в книге, можно использовать в любой торговой сети.


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[VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 176 [PROPERTY_VALUE_ID] => 736415 [DESCRIPTION] => [~VALUE] => 176 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 70х100/16, с цветными иллюстрациями [PROPERTY_VALUE_ID] => 736416 [DESCRIPTION] => [~VALUE] => 70х100/16, с цветными иллюстрациями [~DESCRIPTION] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE] => Array ( [0] => Мягкая обложка ) [PROPERTY_VALUE_ID] => Array ( [0] => 751544 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2018 [PROPERTY_VALUE_ID] => 736418 [DESCRIPTION] => [~VALUE] => 2018 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 160360 [1] => 160361 [2] => 160362 [3] => 160363 [4] => 160364 [5] => 160365 ) [PROPERTY_VALUE_ID] => Array ( [0] => 736419 [1] => 736420 [2] => 736421 [3] => 736422 [4] => 736423 [5] => 736424 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => ) [~VALUE] => Array ( [0] => 160360 [1] => 160361 [2] => 160362 [3] => 160363 [4] => 160364 [5] => 160365 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => ) ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [TEXT] => <a href="http://iiko.ru/" target="_blank"><img width="83" alt="iiko(1).png" src="/upload/medialibrary/cc2/iiko(1).png" height="33" title="iiko(1).png"></a>    <a href="https://www.komus.ru/" target="_blank"><img width="116" alt="komys_x48.png" src="/upload/medialibrary/12b/komys_x48.png" height="32" title="komys_x48.png"></a>  <a href="http://www.kraftheinzcompany.com/" target="_blank"><img width="117" alt="KraftHeinz-logo_bez_linii.png" src="/upload/medialibrary/c3a/KraftHeinz-logo_bez_linii.png" height="32" title="KraftHeinz-logo_bez_linii.png"></a> [TYPE] => HTML ) [PROPERTY_VALUE_ID] => 736427 [DESCRIPTION] => [~VALUE] => Array ( [TEXT] => iiko(1).png    komys_x48.png  KraftHeinz-logo_bez_linii.png [TYPE] => HTML ) [~DESCRIPTION] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 751545 [VALUE_ENUM_ID] => 1548 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 751546 [VALUE_ENUM_ID] => 1550 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Электронная версия [VALUE_XML_ID] => 404b32c9f88fc2586760112dbdba9bd4 [VALUE_SORT] => 55 [VALUE] => Электронная версия [PROPERTY_VALUE_ID] => 751547 [VALUE_ENUM_ID] => 1561 [DESCRIPTION] => [~VALUE] => Электронная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Электронная ) [VALUE_XML_ID] => Array ( [0] => ea2a8dd0568c997eb47c98d08a80a044 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Электронная ) [PROPERTY_VALUE_ID] => Array ( [0] => 751548 ) [VALUE_ENUM_ID] => Array ( [0] => 1557 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Электронная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 751549 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 160620 [PROPERTY_VALUE_ID] => 743241 [DESCRIPTION] => [~VALUE] => 160620 [~DESCRIPTION] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => SUBSCRIBE_TERM [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Используется только для подписок в месяцах [~NAME] => Срок действия подписки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [WEIGHT_E_BOOK] => Array ( [ID] => 1897 [IBLOCK_ID] => 54 [NAME] => Вес для электронных версий [ACTIVE] => Y [SORT] => 500 [CODE] => WEIGHT_E_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Свойство - число. Заполнять без пробелов и других символов. [~NAME] => Вес для электронных версий [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 116.84 [PROPERTY_VALUE_ID] => 751007 [DESCRIPTION] => [~VALUE] => 116.84 [~DESCRIPTION] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 978-5-6040952-1-8 [PROPERTY_VALUE_ID] => 736426 [DESCRIPTION] => [~VALUE] => 978-5-6040952-1-8 [~DESCRIPTION] => ) [ID_JOOMAG] => Array ( [ID] => 1842 [IBLOCK_ID] => 54 [NAME] => ID Joomag [ACTIVE] => Y [SORT] => 2100 [CODE] => ID_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ID Joomag [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Авруцкая Ирина, Тарабрина Ольга [PROPERTY_VALUE_ID] => 736413 [DESCRIPTION] => [~VALUE] => 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/books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117298 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117298 [~SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117298 [SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117298 [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 2017-03-03 12:12:54 [~TIMESTAMP_X] => 2017-03-03 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 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Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 ) ) ) [CHECK_QUANTITY] => [CATALOG] => 1 [CATALOG_SUBSCRIPTION] => N [LABEL] => [LABEL_VALUE] => [PREVIEW_PICTURE_SECOND] => Array ( [ID] => 160359 [SRC] => /upload/iblock/29e/120-metodov-cover.jpg [WIDTH] => 456 [HEIGHT] => 666 ) [SECOND_PICT] => 1 [PRODUCT_PREVIEW] => Array ( [ID] => 160358 [SRC] => /upload/iblock/951/120-metodov-cover.jpg [WIDTH] => 456 [HEIGHT] => 666 ) [PRODUCT_PREVIEW_SECOND] => Array ( [ID] => 160359 [SRC] => /upload/iblock/29e/120-metodov-cover.jpg [WIDTH] => 456 [HEIGHT] => 666 ) [RATIO_PRICE] => Array ( [VALUE] => 680 [DISCOUNT_VALUE] => 680 [PRINT_VALUE] => 680 руб [PRINT_DISCOUNT_VALUE] => 680 руб [DISCOUNT_DIFF] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб [DISCOUNT_DIFF_PERCENT] => 0 [CURRENCY] => RUB ) [MIN_BASIS_PRICE] => Array ( [VALUE_NOVAT] => 680 [PRINT_VALUE_NOVAT] => 680 руб [VALUE_VAT] => 680 [PRINT_VALUE_VAT] => 680 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 680 [PRINT_DISCOUNT_VALUE_NOVAT] => 680 руб [DISCOUNT_VALUE_VAT] => 680 [PRINT_DISCOUNT_VALUE_VAT] => 680 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 680 [ROUND_VALUE_NOVAT] => 680 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9353 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 680 [PRINT_VALUE] => 680 руб [UNROUND_DISCOUNT_VALUE] => 680 [DISCOUNT_VALUE] => 680 [PRINT_DISCOUNT_VALUE] => 680 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [LAST_ELEMENT] => N ) [1] => Array ( [ID] => 117297 [~ID] => 117297 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [CODE] => 120_instrumentov_lokalnogo_marketinga_srazhenie_na_svoey_territorii [~CODE] => 120_instrumentov_lokalnogo_marketinga_srazhenie_na_svoey_territorii [XML_ID] => 117297 [~XML_ID] => 117297 [NAME] => 120 инструментов локального маркетинга. Сражение на своей территории [~NAME] => 120 инструментов локального маркетинга. Сражение на своей территории [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 500 [~SORT] => 500 [PREVIEW_TEXT] => Инструменты для привлечения гостей в ресторан по территориальному признаку [~PREVIEW_TEXT] => Инструменты для привлечения гостей в ресторан по территориальному признаку [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [DETAIL_TEXT] =>

Чтобы ресторан стал успешным и приносил больше прибыли, необходимы постоянные усилия на локальном уровне. Локальный маркетинг — это действия по привлечению гостей в ваш ресторан на определенной территории.

Задача авторов книги, ресторанных маркетологов с почти двадцатилетним стажем на двоих, сделать локальный маркетинг простым, понятным и удобным для каждого как дважды два. Поэтому все, что относится к локальному маркетингу, они предложили назвать инструментами и распределили эти инструменты по 7 кругам.

Особое внимание авторы уделяют инструментам продвижения ресторанной доставки, потому что именно доставка год от года показывает рост. В книге также описаны изменения маркетингового инструментария в эпоху диджитализации и омниканальности. Вы узнаете о новых стандартах бизнеса и других изменениях.

Книга будет полезна директору по маркетингу и локальному маркетологу, территориальному управляющему и менеджеру торговой точки.

Принципы работы, описанные в книге, можно использовать в любой торговой сети.


[~DETAIL_TEXT] =>

Чтобы ресторан стал успешным и приносил больше прибыли, необходимы постоянные усилия на локальном уровне. Локальный маркетинг — это действия по привлечению гостей в ваш ресторан на определенной территории.

Задача авторов книги, ресторанных маркетологов с почти двадцатилетним стажем на двоих, сделать локальный маркетинг простым, понятным и удобным для каждого как дважды два. Поэтому все, что относится к локальному маркетингу, они предложили назвать инструментами и распределили эти инструменты по 7 кругам.

Особое внимание авторы уделяют инструментам продвижения ресторанной доставки, потому что именно доставка год от года показывает рост. В книге также описаны изменения маркетингового инструментария в эпоху диджитализации и омниканальности. Вы узнаете о новых стандартах бизнеса и других изменениях.

Книга будет полезна директору по маркетингу и локальному маркетологу, территориальному управляющему и менеджеру торговой точки.

Принципы работы, описанные в книге, можно использовать в любой торговой сети.


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Сражение на своей территории на Restoranoff.ru [ELEMENT_META_TITLE] => 120 инструментов локального маркетинга. Сражение на своей территории, Книги по менеджменту и маркетингу на Restoranoff.ru [ELEMENT_META_KEYWORDS] => 120 инструментов локального маркетинга. Сражение на своей территории, Книги по менеджменту и маркетингу, Restoranoff.ru [ELEMENT_META_DESCRIPTION] => Инструменты для привлечения гостей в ресторан по территориальному признаку [SECTION_META_TITLE] => Книги по ресторанному менеджменту и маркетингу для управляющих и рестораторов на Restoranoff.ru ) [PROPERTIES] => Array ( [NEW] => Array ( [ID] => 289 [IBLOCK_ID] => 54 [NAME] => Новинка [ACTIVE] => Y [SORT] => 5 [CODE] => NEW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => 348 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Новинка [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => 63f657f07c7f2d56ebfb6ac240f21b58 [VALUE_SORT] => 10 [VALUE] => да [PROPERTY_VALUE_ID] => 755412 [VALUE_ENUM_ID] => 999 [DESCRIPTION] => 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=> 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Спецпредложение [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_OUT] => Array ( [ID] => 1561 [IBLOCK_ID] => 54 [NAME] => Нет в продаже [ACTIVE] => Y [SORT] => 6 [CODE] => SOLD_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Нет в продаже [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [LIDER] => Array ( [ID] => 302 [IBLOCK_ID] => 54 [NAME] => Лидер продаж [ACTIVE] => Y [SORT] => 7 [CODE] => LIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Лидер продаж [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Авруцкая Ирина, Тарабрина Ольга [PROPERTY_VALUE_ID] => 736338 [DESCRIPTION] => [~VALUE] => Авруцкая Ирина, Тарабрина Ольга [~DESCRIPTION] => ) [PERSON] => Array ( [ID] => 1614 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 11 [CODE] => PERSON [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 101 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 79428 [1] => 117299 ) [PROPERTY_VALUE_ID] => Array ( [0] => 736344 [1] => 738361 ) [DESCRIPTION] => Array ( [0] => [1] => ) [~VALUE] => Array ( [0] => 79428 [1] => 117299 ) [~DESCRIPTION] => Array ( [0] => [1] => ) ) [Izdatelstvo] => Array ( [ID] => 292 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанные ведомости [PROPERTY_VALUE_ID] => 736339 [DESCRIPTION] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 176 [PROPERTY_VALUE_ID] => 736340 [DESCRIPTION] => [~VALUE] => 176 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 70х100/16, с цветными иллюстрациями [PROPERTY_VALUE_ID] => 736341 [DESCRIPTION] => [~VALUE] => 70х100/16, с цветными иллюстрациями [~DESCRIPTION] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE] => Array ( [0] => Мягкая обложка ) [PROPERTY_VALUE_ID] => Array ( [0] => 755413 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2018 [PROPERTY_VALUE_ID] => 736343 [DESCRIPTION] => [~VALUE] => 2018 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 160352 [1] => 160353 [2] => 160354 [3] => 160355 [4] => 160356 [5] => 160357 ) [PROPERTY_VALUE_ID] => Array ( [0] => 736394 [1] => 736395 [2] => 736396 [3] => 736397 [4] => 736398 [5] => 736399 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => ) [~VALUE] => Array ( [0] => 160352 [1] => 160353 [2] => 160354 [3] => 160355 [4] => 160356 [5] => 160357 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => ) ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 680 [PROPERTY_VALUE_ID] => 744507 [DESCRIPTION] => [~VALUE] => 680 [~DESCRIPTION] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [TEXT] => <a href="http://iiko.ru/" target="_blank"><img width="83" alt="iiko(1).png" src="/upload/medialibrary/cc2/iiko(1).png" height="33" title="iiko(1).png"></a>    <a href="https://www.komus.ru/" target="_blank"><img width="116" alt="komys_x48.png" src="/upload/medialibrary/12b/komys_x48.png" height="32" title="komys_x48.png"></a>  <a href="http://www.kraftheinzcompany.com/" target="_blank"><img width="117" alt="KraftHeinz-logo_bez_linii.png" src="/upload/medialibrary/c3a/KraftHeinz-logo_bez_linii.png" height="32" title="KraftHeinz-logo_bez_linii.png"></a> [TYPE] => HTML ) [PROPERTY_VALUE_ID] => 736371 [DESCRIPTION] => [~VALUE] => Array ( [TEXT] => iiko(1).png    komys_x48.png  KraftHeinz-logo_bez_linii.png [TYPE] => HTML ) [~DESCRIPTION] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 755414 [VALUE_ENUM_ID] => 1548 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 755415 [VALUE_ENUM_ID] => 1551 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 117298 ) [PROPERTY_VALUE_ID] => Array ( [0] => 755416 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 117298 ) [~DESCRIPTION] => Array ( [0] => ) ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Бумажная версия [VALUE_XML_ID] => 8823e7bba394c51dabe8b29f2a7e722d [VALUE_SORT] => 50 [VALUE] => Бумажная версия [PROPERTY_VALUE_ID] => 755417 [VALUE_ENUM_ID] => 1562 [DESCRIPTION] => [~VALUE] => Бумажная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Бумажная ) [VALUE_XML_ID] => Array ( [0] => 2bdc2c2d9138b9161c9faaffcbebea14 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Бумажная ) [PROPERTY_VALUE_ID] => Array ( [0] => 755418 ) [VALUE_ENUM_ID] => Array ( [0] => 1558 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Бумажная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 755419 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 120 инструментов локального маркетинга [PROPERTY_VALUE_ID] => 736512 [DESCRIPTION] => [~VALUE] => 120 инструментов локального маркетинга [~DESCRIPTION] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://www.combook.ru/product/11867005/ [PROPERTY_VALUE_ID] => 737171 [DESCRIPTION] => [~VALUE] => http://www.combook.ru/product/11867005/ [~DESCRIPTION] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => SUBSCRIBE_TERM [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Используется только для подписок в месяцах [~NAME] => Срок действия подписки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [WEIGHT_E_BOOK] => Array ( [ID] => 1897 [IBLOCK_ID] => 54 [NAME] => Вес для электронных версий [ACTIVE] => Y [SORT] => 500 [CODE] => WEIGHT_E_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Свойство - число. Заполнять без пробелов и других символов. [~NAME] => Вес для электронных версий [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 978-5-6040952-1-8 [PROPERTY_VALUE_ID] => 736345 [DESCRIPTION] => [~VALUE] => 978-5-6040952-1-8 [~DESCRIPTION] => ) [ID_JOOMAG] => Array ( [ID] => 1842 [IBLOCK_ID] => 54 [NAME] => ID Joomag [ACTIVE] => Y [SORT] => 2100 [CODE] => ID_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ID Joomag [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Авруцкая Ирина, Тарабрина Ольга [PROPERTY_VALUE_ID] => 736338 [DESCRIPTION] => [~VALUE] => Авруцкая Ирина, Тарабрина Ольга [~DESCRIPTION] => [DISPLAY_VALUE] => Авруцкая Ирина, Тарабрина Ольга ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2018 [PROPERTY_VALUE_ID] => 736343 [DESCRIPTION] => [~VALUE] => 2018 [~DESCRIPTION] => [DISPLAY_VALUE] => 2018 ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [CATALOG_MEASURE_RATIO] => 1 [CATALOG_MEASURE_NAME] => шт [~CATALOG_MEASURE_NAME] => шт [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 900 [PRINT_VALUE_NOVAT] => 900 руб [VALUE_VAT] => 900 [PRINT_VALUE_VAT] => 900 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 900 [PRINT_DISCOUNT_VALUE_NOVAT] => 900 руб [DISCOUNT_VALUE_VAT] => 900 [PRINT_DISCOUNT_VALUE_VAT] => 900 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 900 [ROUND_VALUE_NOVAT] => 900 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9352 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 900 [PRINT_VALUE] => 900 руб [UNROUND_DISCOUNT_VALUE] => 900 [DISCOUNT_VALUE] => 900 [PRINT_DISCOUNT_VALUE] => 900 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) ) [PRICE_MATRIX] => [MIN_PRICE] => Array ( [VALUE_NOVAT] => 900 [PRINT_VALUE_NOVAT] => 900 руб [VALUE_VAT] => 900 [PRINT_VALUE_VAT] => 900 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 900 [PRINT_DISCOUNT_VALUE_NOVAT] => 900 руб [DISCOUNT_VALUE_VAT] => 900 [PRINT_DISCOUNT_VALUE_VAT] => 900 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 900 [ROUND_VALUE_NOVAT] => 900 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9352 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 900 [PRINT_VALUE] => 900 руб [UNROUND_DISCOUNT_VALUE] => 900 [DISCOUNT_VALUE] => 900 [PRINT_DISCOUNT_VALUE] => 900 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [CAN_BUY] => 1 [~BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=BUY&id=117297 [BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=BUY&id=117297 [~ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117297 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117297 [~SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117297 [SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117297 [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 2017-03-03 12:12:54 [~TIMESTAMP_X] => 2017-03-03 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 2011-08-14 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 50 [~SORT] => 50 [NAME] => Книги по менеджменту и маркетингу [~NAME] => Книги по менеджменту и маркетингу [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 ) ) ) [CHECK_QUANTITY] => [CATALOG] => 1 [CATALOG_SUBSCRIPTION] => N [LABEL] => [LABEL_VALUE] => [PREVIEW_PICTURE_SECOND] => Array ( [ID] => 160351 [SRC] => /upload/iblock/04c/120-metodov-cover.jpg [WIDTH] => 456 [HEIGHT] => 666 ) [SECOND_PICT] => 1 [PRODUCT_PREVIEW] => Array ( [ID] => 160350 [SRC] => /upload/iblock/d89/120-metodov-cover.jpg [WIDTH] => 456 [HEIGHT] => 666 ) [PRODUCT_PREVIEW_SECOND] => Array ( [ID] => 160351 [SRC] => /upload/iblock/04c/120-metodov-cover.jpg [WIDTH] => 456 [HEIGHT] => 666 ) [RATIO_PRICE] => Array ( [VALUE] => 900 [DISCOUNT_VALUE] => 900 [PRINT_VALUE] => 900 руб [PRINT_DISCOUNT_VALUE] => 900 руб [DISCOUNT_DIFF] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб [DISCOUNT_DIFF_PERCENT] => 0 [CURRENCY] => RUB ) [MIN_BASIS_PRICE] => Array ( [VALUE_NOVAT] => 900 [PRINT_VALUE_NOVAT] => 900 руб [VALUE_VAT] => 900 [PRINT_VALUE_VAT] => 900 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 900 [PRINT_DISCOUNT_VALUE_NOVAT] => 900 руб [DISCOUNT_VALUE_VAT] => 900 [PRINT_DISCOUNT_VALUE_VAT] => 900 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 900 [ROUND_VALUE_NOVAT] => 900 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9352 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 900 [PRINT_VALUE] => 900 руб [UNROUND_DISCOUNT_VALUE] => 900 [DISCOUNT_VALUE] => 900 [PRINT_DISCOUNT_VALUE] => 900 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [LAST_ELEMENT] => N ) [2] => Array ( [ID] => 117166 [~ID] => 117166 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [CODE] => servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo_ebook [~CODE] => servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo_ebook [XML_ID] => 117166 [~XML_ID] => 117166 [NAME] => Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата (эл.версия) [~NAME] => Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата (эл.версия) [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 500 [~SORT] => 500 [PREVIEW_TEXT] => Книга Инессы Ермишкиной об эффективной системе управления качеством услуг. [~PREVIEW_TEXT] => Книга Инессы Ермишкиной об эффективной системе управления качеством услуг. [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [DETAIL_TEXT] =>

Что необходимо делать, чтобы сотрудники хотели и могли позаботиться о гостях и как результат гости были довольны? В современном бизнесе есть ответ на этот вопрос — менеджмент качества.

Управление качеством услуг предполагает создание стандартов поведения и выполнения рабочих процедур для различных категорий сотрудников, организацию системы обучения персонала, четкую постановку задач, контроль и оценку результатов работы на основе заявленных стандартов. Если использовать футбольную метафору, то можно сказать, что задача тренера — вывести на поле игроков, готовых побеждать. Так и в бизнесе важно создать такую атмосферу, когда каждому сотруднику все предельно ясно, и тогда люди выполняют свою работу качественно и с энтузиазмом. Эффективная система управления качеством услуг, основанная на стандартах, способна принести много пользы и отдельному человеку, и организации в целом.

Выгоды получают все — и гости, и сотрудники, и компания.

Позаботьтесь о своих сотрудниках — и сотрудники позаботятся о гостях!

[~DETAIL_TEXT] =>

Что необходимо делать, чтобы сотрудники хотели и могли позаботиться о гостях и как результат гости были довольны? В современном бизнесе есть ответ на этот вопрос — менеджмент качества.

Управление качеством услуг предполагает создание стандартов поведения и выполнения рабочих процедур для различных категорий сотрудников, организацию системы обучения персонала, четкую постановку задач, контроль и оценку результатов работы на основе заявленных стандартов. Если использовать футбольную метафору, то можно сказать, что задача тренера — вывести на поле игроков, готовых побеждать. Так и в бизнесе важно создать такую атмосферу, когда каждому сотруднику все предельно ясно, и тогда люди выполняют свою работу качественно и с энтузиазмом. Эффективная система управления качеством услуг, основанная на стандартах, способна принести много пользы и отдельному человеку, и организации в целом.

Выгоды получают все — и гости, и сотрудники, и компания.

Позаботьтесь о своих сотрудниках — и сотрудники позаботятся о гостях!

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[SECTION_META_TITLE] => Книги по ресторанному менеджменту и маркетингу для управляющих и рестораторов на Restoranoff.ru ) [PROPERTIES] => Array ( [NEW] => Array ( [ID] => 289 [IBLOCK_ID] => 54 [NAME] => Новинка [ACTIVE] => Y [SORT] => 5 [CODE] => NEW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => 348 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Новинка [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => 63f657f07c7f2d56ebfb6ac240f21b58 [VALUE_SORT] => 10 [VALUE] => да [PROPERTY_VALUE_ID] => 751619 [VALUE_ENUM_ID] => 999 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [CML2_LINK] => Array ( [ID] => 1521 [IBLOCK_ID] => 54 [NAME] => Элемент каталога [ACTIVE] => Y [SORT] => 5 [CODE] => CML2_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => SKU [USER_TYPE_SETTINGS] => Array ( [VIEW] => A [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Элемент каталога [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPECIAL] => Array ( [ID] => 301 [IBLOCK_ID] => 54 [NAME] => Спецпредложение [ACTIVE] => Y [SORT] => 6 [CODE] => SPECIAL [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Спецпредложение [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_OUT] => Array ( [ID] => 1561 [IBLOCK_ID] => 54 [NAME] => Нет в продаже [ACTIVE] => Y [SORT] => 6 [CODE] => SOLD_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Нет в продаже [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [LIDER] => Array ( [ID] => 302 [IBLOCK_ID] => 54 [NAME] => Лидер продаж [ACTIVE] => Y [SORT] => 7 [CODE] => LIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Лидер продаж [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ермишкина Инесса [PROPERTY_VALUE_ID] => 711603 [DESCRIPTION] => [~VALUE] => Ермишкина Инесса [~DESCRIPTION] => ) [PERSON] => Array ( [ID] => 1614 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 11 [CODE] => PERSON [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 101 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 117152 ) [PROPERTY_VALUE_ID] => Array ( [0] => 711607 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 117152 ) [~DESCRIPTION] => Array ( [0] => ) ) [Izdatelstvo] => Array ( [ID] => 292 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанные ведомости [PROPERTY_VALUE_ID] => 711604 [DESCRIPTION] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 48521 [PROPERTY_VALUE_ID] => 716240 [DESCRIPTION] => [~VALUE] => 48521 [~DESCRIPTION] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 240 [PROPERTY_VALUE_ID] => 711605 [DESCRIPTION] => [~VALUE] => 240 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2018 [PROPERTY_VALUE_ID] => 711606 [DESCRIPTION] => [~VALUE] => 2018 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://e.restoranoff.ru/casual/0313516001524854549 [PROPERTY_VALUE_ID] => 716234 [DESCRIPTION] => [~VALUE] => http://e.restoranoff.ru/casual/0313516001524854549 [~DESCRIPTION] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 749 [PROPERTY_VALUE_ID] => 716190 [DESCRIPTION] => [~VALUE] => 749 [~DESCRIPTION] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 751620 [VALUE_ENUM_ID] => 1548 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 751621 [VALUE_ENUM_ID] => 1550 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Электронная версия [VALUE_XML_ID] => 404b32c9f88fc2586760112dbdba9bd4 [VALUE_SORT] => 55 [VALUE] => Электронная версия [PROPERTY_VALUE_ID] => 751622 [VALUE_ENUM_ID] => 1561 [DESCRIPTION] => [~VALUE] => Электронная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Электронная ) [VALUE_XML_ID] => Array ( [0] => ea2a8dd0568c997eb47c98d08a80a044 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Электронная ) [PROPERTY_VALUE_ID] => Array ( [0] => 751623 ) [VALUE_ENUM_ID] => Array ( [0] => 1557 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Электронная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 751624 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 160727 [PROPERTY_VALUE_ID] => 745594 [DESCRIPTION] => [~VALUE] => 160727 [~DESCRIPTION] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => SUBSCRIBE_TERM [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Используется только для подписок в месяцах [~NAME] => Срок действия подписки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [WEIGHT_E_BOOK] => Array ( [ID] => 1897 [IBLOCK_ID] => 54 [NAME] => Вес для электронных версий [ACTIVE] => Y [SORT] => 500 [CODE] => WEIGHT_E_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Свойство - число. Заполнять без пробелов и других символов. [~NAME] => Вес для электронных версий [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 51.22 [PROPERTY_VALUE_ID] => 750797 [DESCRIPTION] => [~VALUE] => 51.22 [~DESCRIPTION] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 978-5-6040952-0-1 [PROPERTY_VALUE_ID] => 711608 [DESCRIPTION] => [~VALUE] => 978-5-6040952-0-1 [~DESCRIPTION] => ) [ID_JOOMAG] => Array ( [ID] => 1842 [IBLOCK_ID] => 54 [NAME] => ID Joomag [ACTIVE] => Y [SORT] => 2100 [CODE] => ID_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ID Joomag [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 0313516001524854549 [PROPERTY_VALUE_ID] => 716218 [DESCRIPTION] => [~VALUE] => 0313516001524854549 [~DESCRIPTION] => ) ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ермишкина Инесса [PROPERTY_VALUE_ID] => 711603 [DESCRIPTION] => [~VALUE] => Ермишкина Инесса [~DESCRIPTION] => [DISPLAY_VALUE] => Ермишкина Инесса ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2018 [PROPERTY_VALUE_ID] => 711606 [DESCRIPTION] => [~VALUE] => 2018 [~DESCRIPTION] => [DISPLAY_VALUE] => 2018 ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [CATALOG_MEASURE_RATIO] => 1 [CATALOG_MEASURE_NAME] => шт [~CATALOG_MEASURE_NAME] => шт [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 630 [PRINT_VALUE_NOVAT] => 630 руб [VALUE_VAT] => 630 [PRINT_VALUE_VAT] => 630 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 630 [PRINT_DISCOUNT_VALUE_NOVAT] => 630 руб [DISCOUNT_VALUE_VAT] => 630 [PRINT_DISCOUNT_VALUE_VAT] => 630 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 630 [ROUND_VALUE_NOVAT] => 630 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9337 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 630 [PRINT_VALUE] => 630 руб [UNROUND_DISCOUNT_VALUE] => 630 [DISCOUNT_VALUE] => 630 [PRINT_DISCOUNT_VALUE] => 630 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) ) [PRICE_MATRIX] => [MIN_PRICE] => Array ( [VALUE_NOVAT] => 630 [PRINT_VALUE_NOVAT] => 630 руб [VALUE_VAT] => 630 [PRINT_VALUE_VAT] => 630 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 630 [PRINT_DISCOUNT_VALUE_NOVAT] => 630 руб [DISCOUNT_VALUE_VAT] => 630 [PRINT_DISCOUNT_VALUE_VAT] => 630 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 630 [ROUND_VALUE_NOVAT] => 630 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9337 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 630 [PRINT_VALUE] => 630 руб [UNROUND_DISCOUNT_VALUE] => 630 [DISCOUNT_VALUE] => 630 [PRINT_DISCOUNT_VALUE] => 630 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [CAN_BUY] => 1 [~BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=BUY&id=117166 [BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=BUY&id=117166 [~ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117166 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117166 [~SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117166 [SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117166 [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 2017-03-03 12:12:54 [~TIMESTAMP_X] => 2017-03-03 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 2011-08-14 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 50 [~SORT] => 50 [NAME] => Книги по менеджменту и маркетингу [~NAME] => Книги по менеджменту и маркетингу [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 ) ) ) [CHECK_QUANTITY] => [CATALOG] => 1 [CATALOG_SUBSCRIPTION] => N [LABEL] => [LABEL_VALUE] => [PREVIEW_PICTURE_SECOND] => Array ( [ID] => 159608 [SRC] => /upload/iblock/63b/servis_v_stile_casual.jpg [WIDTH] => 680 [HEIGHT] => 998 ) [SECOND_PICT] => 1 [PRODUCT_PREVIEW] => Array ( [ID] => 159607 [SRC] => /upload/iblock/e03/servis_v_stile_casual.jpg [WIDTH] => 680 [HEIGHT] => 998 ) [PRODUCT_PREVIEW_SECOND] => Array ( [ID] => 159608 [SRC] => /upload/iblock/63b/servis_v_stile_casual.jpg [WIDTH] => 680 [HEIGHT] => 998 ) [RATIO_PRICE] => Array ( [VALUE] => 630 [DISCOUNT_VALUE] => 630 [PRINT_VALUE] => 630 руб [PRINT_DISCOUNT_VALUE] => 630 руб [DISCOUNT_DIFF] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб [DISCOUNT_DIFF_PERCENT] => 0 [CURRENCY] => RUB ) [MIN_BASIS_PRICE] => Array ( [VALUE_NOVAT] => 630 [PRINT_VALUE_NOVAT] => 630 руб [VALUE_VAT] => 630 [PRINT_VALUE_VAT] => 630 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 630 [PRINT_DISCOUNT_VALUE_NOVAT] => 630 руб [DISCOUNT_VALUE_VAT] => 630 [PRINT_DISCOUNT_VALUE_VAT] => 630 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 630 [ROUND_VALUE_NOVAT] => 630 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9337 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 630 [PRINT_VALUE] => 630 руб [UNROUND_DISCOUNT_VALUE] => 630 [DISCOUNT_VALUE] => 630 [PRINT_DISCOUNT_VALUE] => 630 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [LAST_ELEMENT] => N ) [3] => Array ( [ID] => 117151 [~ID] => 117151 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [CODE] => servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo [~CODE] => servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo [XML_ID] => 117151 [~XML_ID] => 117151 [NAME] => Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата [~NAME] => Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 500 [~SORT] => 500 [PREVIEW_TEXT] => Книга Инессы Ермишкиной об эффективной системе управления качеством услуг. [~PREVIEW_TEXT] => Книга Инессы Ермишкиной об эффективной системе управления качеством услуг. [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [DETAIL_TEXT] =>

Что необходимо делать, чтобы сотрудники хотели и могли позаботиться о гостях и как результат гости были довольны? В современном бизнесе есть ответ на этот вопрос — менеджмент качества.

Управление качеством услуг предполагает создание стандартов поведения и выполнения рабочих процедур для различных категорий сотрудников, организацию системы обучения персонала, четкую постановку задач, контроль и оценку результатов работы на основе заявленных стандартов. Если использовать футбольную метафору, то можно сказать, что задача тренера — вывести на поле игроков, готовых побеждать. Так и в бизнесе важно создать такую атмосферу, когда каждому сотруднику все предельно ясно, и тогда люди выполняют свою работу качественно и с энтузиазмом. Эффективная система управления качеством услуг, основанная на стандартах, способна принести много пользы и отдельному человеку, и организации в целом.

Выгоды получают все — и гости, и сотрудники, и компания.

Позаботьтесь о своих сотрудниках — и сотрудники позаботятся о гостях!

[~DETAIL_TEXT] =>

Что необходимо делать, чтобы сотрудники хотели и могли позаботиться о гостях и как результат гости были довольны? В современном бизнесе есть ответ на этот вопрос — менеджмент качества.

Управление качеством услуг предполагает создание стандартов поведения и выполнения рабочих процедур для различных категорий сотрудников, организацию системы обучения персонала, четкую постановку задач, контроль и оценку результатов работы на основе заявленных стандартов. Если использовать футбольную метафору, то можно сказать, что задача тренера — вывести на поле игроков, готовых побеждать. Так и в бизнесе важно создать такую атмосферу, когда каждому сотруднику все предельно ясно, и тогда люди выполняют свою работу качественно и с энтузиазмом. Эффективная система управления качеством услуг, основанная на стандартах, способна принести много пользы и отдельному человеку, и организации в целом.

Выгоды получают все — и гости, и сотрудники, и компания.

Позаботьтесь о своих сотрудниках — и сотрудники позаботятся о гостях!

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[PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => SKU [USER_TYPE_SETTINGS] => Array ( [VIEW] => A [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Элемент каталога [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPECIAL] => Array ( [ID] => 301 [IBLOCK_ID] => 54 [NAME] => Спецпредложение [ACTIVE] => Y [SORT] => 6 [CODE] => SPECIAL [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Спецпредложение [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_OUT] => Array ( [ID] => 1561 [IBLOCK_ID] => 54 [NAME] => Нет в продаже [ACTIVE] => Y [SORT] => 6 [CODE] => SOLD_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Нет в продаже [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [LIDER] => Array ( [ID] => 302 [IBLOCK_ID] => 54 [NAME] => Лидер продаж [ACTIVE] => Y [SORT] => 7 [CODE] => LIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Лидер продаж [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ермишкина Инесса [PROPERTY_VALUE_ID] => 709106 [DESCRIPTION] => [~VALUE] => Ермишкина Инесса [~DESCRIPTION] => ) [PERSON] => Array ( [ID] => 1614 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 11 [CODE] => PERSON [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 101 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 117152 ) [PROPERTY_VALUE_ID] => Array ( [0] => 709101 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 117152 ) [~DESCRIPTION] => Array ( [0] => ) ) [Izdatelstvo] => Array ( [ID] => 292 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанные ведомости [PROPERTY_VALUE_ID] => 708808 [DESCRIPTION] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 240 [PROPERTY_VALUE_ID] => 708809 [DESCRIPTION] => [~VALUE] => 240 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE] => Array ( [0] => Мягкая обложка ) [PROPERTY_VALUE_ID] => Array ( [0] => 754572 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2018 [PROPERTY_VALUE_ID] => 708810 [DESCRIPTION] => [~VALUE] => 2018 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://e.restoranoff.ru/casual/0313516001524854549 [PROPERTY_VALUE_ID] => 716202 [DESCRIPTION] => [~VALUE] => http://e.restoranoff.ru/casual/0313516001524854549 [~DESCRIPTION] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 630 [PROPERTY_VALUE_ID] => 716203 [DESCRIPTION] => [~VALUE] => 630 [~DESCRIPTION] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 754573 [VALUE_ENUM_ID] => 1548 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 754574 [VALUE_ENUM_ID] => 1551 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 117166 ) [PROPERTY_VALUE_ID] => Array ( [0] => 754575 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 117166 ) [~DESCRIPTION] => Array ( [0] => ) ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Бумажная версия [VALUE_XML_ID] => 8823e7bba394c51dabe8b29f2a7e722d [VALUE_SORT] => 50 [VALUE] => Бумажная версия [PROPERTY_VALUE_ID] => 754576 [VALUE_ENUM_ID] => 1562 [DESCRIPTION] => [~VALUE] => Бумажная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Бумажная ) [VALUE_XML_ID] => Array ( [0] => 2bdc2c2d9138b9161c9faaffcbebea14 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Бумажная ) [PROPERTY_VALUE_ID] => Array ( [0] => 754577 ) [VALUE_ENUM_ID] => Array ( [0] => 1558 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Бумажная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 754578 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата [PROPERTY_VALUE_ID] => 709019 [DESCRIPTION] => [~VALUE] => Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата [~DESCRIPTION] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://www.combook.ru/product/11856108/ [PROPERTY_VALUE_ID] => 709013 [DESCRIPTION] => [~VALUE] => http://www.combook.ru/product/11856108/ [~DESCRIPTION] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => SUBSCRIBE_TERM [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Используется только для подписок в месяцах [~NAME] => Срок действия подписки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [WEIGHT_E_BOOK] => Array ( [ID] => 1897 [IBLOCK_ID] => 54 [NAME] => Вес для электронных версий [ACTIVE] => Y [SORT] => 500 [CODE] => WEIGHT_E_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Свойство - число. Заполнять без пробелов и других символов. [~NAME] => Вес для электронных версий [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 978-5-6040952-0-1 [PROPERTY_VALUE_ID] => 708811 [DESCRIPTION] => [~VALUE] => 978-5-6040952-0-1 [~DESCRIPTION] => ) [ID_JOOMAG] => Array ( [ID] => 1842 [IBLOCK_ID] => 54 [NAME] => ID Joomag [ACTIVE] => Y [SORT] => 2100 [CODE] => ID_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ID Joomag [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ермишкина Инесса [PROPERTY_VALUE_ID] => 709106 [DESCRIPTION] => [~VALUE] => Ермишкина Инесса [~DESCRIPTION] => [DISPLAY_VALUE] => Ермишкина Инесса ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2018 [PROPERTY_VALUE_ID] => 708810 [DESCRIPTION] => [~VALUE] => 2018 [~DESCRIPTION] => [DISPLAY_VALUE] => 2018 ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [CATALOG_MEASURE_RATIO] => 1 [CATALOG_MEASURE_NAME] => шт [~CATALOG_MEASURE_NAME] => шт [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 880 [PRINT_VALUE_NOVAT] => 880 руб [VALUE_VAT] => 880 [PRINT_VALUE_VAT] => 880 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 880 [PRINT_DISCOUNT_VALUE_NOVAT] => 880 руб [DISCOUNT_VALUE_VAT] => 880 [PRINT_DISCOUNT_VALUE_VAT] => 880 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 880 [ROUND_VALUE_NOVAT] => 880 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9336 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 880 [PRINT_VALUE] => 880 руб [UNROUND_DISCOUNT_VALUE] => 880 [DISCOUNT_VALUE] => 880 [PRINT_DISCOUNT_VALUE] => 880 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) ) [PRICE_MATRIX] => [MIN_PRICE] => Array ( [VALUE_NOVAT] => 880 [PRINT_VALUE_NOVAT] => 880 руб [VALUE_VAT] => 880 [PRINT_VALUE_VAT] => 880 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 880 [PRINT_DISCOUNT_VALUE_NOVAT] => 880 руб [DISCOUNT_VALUE_VAT] => 880 [PRINT_DISCOUNT_VALUE_VAT] => 880 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 880 [ROUND_VALUE_NOVAT] => 880 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9336 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 880 [PRINT_VALUE] => 880 руб [UNROUND_DISCOUNT_VALUE] => 880 [DISCOUNT_VALUE] => 880 [PRINT_DISCOUNT_VALUE] => 880 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [CAN_BUY] => 1 [~BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=BUY&id=117151 [BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=BUY&id=117151 [~ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117151 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=ADD2BASKET&id=117151 [~SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117151 [SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem/?utm_source=rff&utm_medium=block_main_page&action=SUBSCRIBE_PRODUCT&id=117151 [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 2017-03-03 12:12:54 [~TIMESTAMP_X] => 2017-03-03 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 2011-08-14 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 50 [~SORT] => 50 [NAME] => Книги по менеджменту и маркетингу [~NAME] => Книги по менеджменту и маркетингу [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 ) ) ) [CHECK_QUANTITY] => [CATALOG] => 1 [CATALOG_SUBSCRIPTION] => N [LABEL] => [LABEL_VALUE] => [PREVIEW_PICTURE_SECOND] => Array ( [ID] => 159261 [SRC] => /upload/iblock/907/servis_v_stile_casual.jpg [WIDTH] => 680 [HEIGHT] => 998 ) [SECOND_PICT] => 1 [PRODUCT_PREVIEW] => Array ( [ID] => 159260 [SRC] => /upload/iblock/b12/servis_v_stile_casual.jpg [WIDTH] => 680 [HEIGHT] => 998 ) [PRODUCT_PREVIEW_SECOND] => Array ( [ID] => 159261 [SRC] => /upload/iblock/907/servis_v_stile_casual.jpg [WIDTH] => 680 [HEIGHT] => 998 ) [RATIO_PRICE] => Array ( [VALUE] => 880 [DISCOUNT_VALUE] => 880 [PRINT_VALUE] => 880 руб [PRINT_DISCOUNT_VALUE] => 880 руб [DISCOUNT_DIFF] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб [DISCOUNT_DIFF_PERCENT] => 0 [CURRENCY] => RUB ) [MIN_BASIS_PRICE] => Array ( [VALUE_NOVAT] => 880 [PRINT_VALUE_NOVAT] => 880 руб [VALUE_VAT] => 880 [PRINT_VALUE_VAT] => 880 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 880 [PRINT_DISCOUNT_VALUE_NOVAT] => 880 руб [DISCOUNT_VALUE_VAT] => 880 [PRINT_DISCOUNT_VALUE_VAT] => 880 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 880 [ROUND_VALUE_NOVAT] => 880 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9336 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 880 [PRINT_VALUE] => 880 руб [UNROUND_DISCOUNT_VALUE] => 880 [DISCOUNT_VALUE] => 880 [PRINT_DISCOUNT_VALUE] => 880 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [LAST_ELEMENT] => Y ) )

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