Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата

Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата

Книга Инессы Ермишкиной об эффективной системе управления качеством услуг.

Доступные варианты:
Бумажная версия 790 ₽
Электронная версия 630 ₽
Купить бумажную версию на Комбук Комбук – официальный интернет-магазин издательского дома «Ресторанные ведомости»
Автор Ермишкина Инесса
Количество страниц: 240
Год издания: 2018
Тип обложки: Мягкая обложка
ISBN: 978-5-6040952-0-1
Ермишкина Инесса

Бизнес-тренер и консультант в индустрии гостеприимства, владелец консалтинговой компании «Leaders2Leaders», руководитель учебного модуля «Управление операционной деятельностью в индустрии гостеприимства»

Описание

Что необходимо делать, чтобы сотрудники хотели и могли позаботиться о гостях и как результат гости были довольны? В современном бизнесе есть ответ на этот вопрос — менеджмент качества.

Управление качеством услуг предполагает создание стандартов поведения и выполнения рабочих процедур для различных категорий сотрудников, организацию системы обучения персонала, четкую постановку задач, контроль и оценку результатов работы на основе заявленных стандартов. Если использовать футбольную метафору, то можно сказать, что задача тренера — вывести на поле игроков, готовых побеждать. Так и в бизнесе важно создать такую атмосферу, когда каждому сотруднику все предельно ясно, и тогда люди выполняют свою работу качественно и с энтузиазмом. Эффективная система управления качеством услуг, основанная на стандартах, способна принести много пользы и отдельному человеку, и организации в целом.

Выгоды получают все — и гости, и сотрудники, и компания.

Позаботьтесь о своих сотрудниках — и сотрудники позаботятся о гостях!

Сервис в стиле casual. Стандарты обслуживания для хостес и официантов ресторана демократичного формата
Доступные варианты:
Бумажная версия 790 ₽
Электронная версия 630 ₽
Купить бумажную версию на Комбук Комбук – официальный интернет-магазин издательского дома «Ресторанные ведомости»
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70х100/16, ч/б, КБС [~DESCRIPTION] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Твердый переплет ) [VALUE_XML_ID] => Array ( [0] => 0cc68d1f34df5e216bd50732c5a6edda ) [VALUE_SORT] => Array ( [0] => 20 ) [VALUE] => Array ( [0] => Твердый переплет ) [PROPERTY_VALUE_ID] => Array ( [0] => 749336 ) [VALUE_ENUM_ID] => Array ( [0] => 1001 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Твердый переплет ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2017 [PROPERTY_VALUE_ID] => 538987 [DESCRIPTION] => [~VALUE] => 2017 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => Да [VALUE_XML_ID] => 2e151ebb4a7b2ed35ca5e7b1e07dc966 [VALUE_SORT] => 500 [VALUE] => Да [PROPERTY_VALUE_ID] => 749337 [VALUE_ENUM_ID] => 1102 [DESCRIPTION] => [~VALUE] => Да [~DESCRIPTION] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://e.restoranoff.ru/mag/0755061001508357427 [PROPERTY_VALUE_ID] => 578953 [DESCRIPTION] => [~VALUE] => http://e.restoranoff.ru/mag/0755061001508357427 [~DESCRIPTION] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 540 [PROPERTY_VALUE_ID] => 578954 [DESCRIPTION] => [~VALUE] => 540 [~DESCRIPTION] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 749338 [VALUE_ENUM_ID] => 1548 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 749339 [VALUE_ENUM_ID] => 1551 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 116636 ) [PROPERTY_VALUE_ID] => Array ( [0] => 749340 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 116636 ) [~DESCRIPTION] => Array ( [0] => ) ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Бумажная версия [VALUE_XML_ID] => 8823e7bba394c51dabe8b29f2a7e722d [VALUE_SORT] => 50 [VALUE] => Бумажная версия [PROPERTY_VALUE_ID] => 749341 [VALUE_ENUM_ID] => 1562 [DESCRIPTION] => [~VALUE] => Бумажная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Бумажная ) [VALUE_XML_ID] => Array ( [0] => 2bdc2c2d9138b9161c9faaffcbebea14 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Бумажная ) [PROPERTY_VALUE_ID] => Array ( [0] => 749342 ) [VALUE_ENUM_ID] => Array ( [0] => 1558 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Бумажная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 749343 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Фабрика-кухня: свой бизнес или аутсорсинг [PROPERTY_VALUE_ID] => 538993 [DESCRIPTION] => [~VALUE] => Фабрика-кухня: свой бизнес или аутсорсинг [~DESCRIPTION] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://www.combook.ru/product/11823334/ [PROPERTY_VALUE_ID] => 630287 [DESCRIPTION] => [~VALUE] => http://www.combook.ru/product/11823334/ [~DESCRIPTION] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => SUBSCRIBE_TERM [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Используется только для подписок в месяцах [~NAME] => Срок действия подписки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 978-5-9500149-1-8 [PROPERTY_VALUE_ID] => 538988 [DESCRIPTION] => [~VALUE] => 978-5-9500149-1-8 [~DESCRIPTION] => ) [ID_JOOMAG] => Array ( [ID] => 1842 [IBLOCK_ID] => 54 [NAME] => ID Joomag [ACTIVE] => Y [SORT] => 2100 [CODE] => ID_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ID Joomag [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Карякина Ирина [PROPERTY_VALUE_ID] => 538982 [DESCRIPTION] => [~VALUE] => Карякина Ирина [~DESCRIPTION] => [DISPLAY_VALUE] => Карякина Ирина ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2017 [PROPERTY_VALUE_ID] => 538987 [DESCRIPTION] => [~VALUE] => 2017 [~DESCRIPTION] => [DISPLAY_VALUE] => 2017 ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [CATALOG_MEASURE_RATIO] => 1 [CATALOG_MEASURE_NAME] => шт [~CATALOG_MEASURE_NAME] => шт [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 680 [PRINT_VALUE_NOVAT] => 680 руб [VALUE_VAT] => 680 [PRINT_VALUE_VAT] => 680 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 680 [PRINT_DISCOUNT_VALUE_NOVAT] => 680 руб [DISCOUNT_VALUE_VAT] => 680 [PRINT_DISCOUNT_VALUE_VAT] => 680 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 680 [ROUND_VALUE_NOVAT] => 680 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9308 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 680 [PRINT_VALUE] => 680 руб [UNROUND_DISCOUNT_VALUE] => 680 [DISCOUNT_VALUE] => 680 [PRINT_DISCOUNT_VALUE] => 680 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) ) [PRICE_MATRIX] => [MIN_PRICE] => Array ( [VALUE_NOVAT] => 680 [PRINT_VALUE_NOVAT] => 680 руб [VALUE_VAT] => 680 [PRINT_VALUE_VAT] => 680 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 680 [PRINT_DISCOUNT_VALUE_NOVAT] => 680 руб [DISCOUNT_VALUE_VAT] => 680 [PRINT_DISCOUNT_VALUE_VAT] => 680 руб [DISCOUNT_VATRATE_VALUE] => 0 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Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 ) ) ) [CHECK_QUANTITY] => [CATALOG] => 1 [CATALOG_SUBSCRIPTION] => N [LABEL] => [LABEL_VALUE] => [PREVIEW_PICTURE_SECOND] => Array ( [ID] => 156519 [SRC] => /upload/iblock/060/fabrika-kuhnya.jpg [WIDTH] => 456 [HEIGHT] => 668 ) [SECOND_PICT] => 1 [PRODUCT_PREVIEW] => Array ( [ID] => 156518 [SRC] => /upload/iblock/315/fabrika-kuhnya.jpg [WIDTH] => 456 [HEIGHT] => 668 ) [PRODUCT_PREVIEW_SECOND] => Array ( [ID] => 156519 [SRC] => /upload/iblock/060/fabrika-kuhnya.jpg [WIDTH] => 456 [HEIGHT] => 668 ) [RATIO_PRICE] => Array ( [VALUE] => 680 [DISCOUNT_VALUE] => 680 [PRINT_VALUE] => 680 руб [PRINT_DISCOUNT_VALUE] => 680 руб [DISCOUNT_DIFF] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб [DISCOUNT_DIFF_PERCENT] => 0 [CURRENCY] => RUB ) [MIN_BASIS_PRICE] => Array ( [VALUE_NOVAT] => 680 [PRINT_VALUE_NOVAT] => 680 руб [VALUE_VAT] => 680 [PRINT_VALUE_VAT] => 680 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 680 [PRINT_DISCOUNT_VALUE_NOVAT] => 680 руб [DISCOUNT_VALUE_VAT] => 680 [PRINT_DISCOUNT_VALUE_VAT] => 680 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 680 [ROUND_VALUE_NOVAT] => 680 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9308 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 680 [PRINT_VALUE] => 680 руб [UNROUND_DISCOUNT_VALUE] => 680 [DISCOUNT_VALUE] => 680 [PRINT_DISCOUNT_VALUE] => 680 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [LAST_ELEMENT] => N ) [1] => Array ( [ID] => 116629 [~ID] => 116629 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [CODE] => vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem [~CODE] => vse_restoratory_delayut_eto_70_sposobov_izbezhat_problem [XML_ID] => 116629 [~XML_ID] => 116629 [NAME] => Все рестораторы делают это. 70 способов избежать проблем [~NAME] => Все рестораторы делают это. 70 способов избежать проблем [ACTIVE] => Y [~ACTIVE] => Y [DATE_ACTIVE_FROM] => [~DATE_ACTIVE_FROM] => [DATE_ACTIVE_TO] => [~DATE_ACTIVE_TO] => [SORT] => 1 [~SORT] => 1 [PREVIEW_TEXT] => Настольная книга для рестораторов и всех работников индустрии гостеприимства [~PREVIEW_TEXT] => Настольная книга для рестораторов и всех работников индустрии гостеприимства [PREVIEW_TEXT_TYPE] => text [~PREVIEW_TEXT_TYPE] => text [DETAIL_TEXT] => В новой книге известного ресторатора и консультанта Сергея Миронова, автора бестселлеров о ресторанном бизнесе, собраны все его практические наработки за многие годы практики.

Здесь есть емкие, понятные, честные ответы на все главные вопросы, которые встают перед теми, кто решился открыть свой ресторан или столкнулся с неразрешимыми на первый взгляд проблемами в действующем бизнесе. Это в прямом смысле слова настольная книга для рестораторов и всех работников индустрии гостеприимства.

Уверены, вы прочитаете ее на одном дыхании. [~DETAIL_TEXT] => В новой книге известного ресторатора и консультанта Сергея Миронова, автора бестселлеров о ресторанном бизнесе, собраны все его практические наработки за многие годы практики.

Здесь есть емкие, понятные, честные ответы на все главные вопросы, которые встают перед теми, кто решился открыть свой ресторан или столкнулся с неразрешимыми на первый взгляд проблемами в действующем бизнесе. Это в прямом смысле слова настольная книга для рестораторов и всех работников индустрии гостеприимства.

Уверены, вы прочитаете ее на одном дыхании. 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[CATALOG_QUANTITY_FROM_1] => [~CATALOG_QUANTITY_FROM_1] => [CATALOG_QUANTITY_TO_1] => [~CATALOG_QUANTITY_TO_1] => [CATALOG_GROUP_NAME_1] => Базовая цена [~CATALOG_GROUP_NAME_1] => Базовая цена [CATALOG_CAN_ACCESS_1] => Y [~CATALOG_CAN_ACCESS_1] => Y [CATALOG_CAN_BUY_1] => Y [~CATALOG_CAN_BUY_1] => Y [CATALOG_EXTRA_ID_1] => [~CATALOG_EXTRA_ID_1] => [CATALOG_QUANTITY] => 0 [~CATALOG_QUANTITY] => 0 [CATALOG_QUANTITY_RESERVED] => 0 [~CATALOG_QUANTITY_RESERVED] => 0 [CATALOG_QUANTITY_TRACE] => N [~CATALOG_QUANTITY_TRACE] => N [CATALOG_QUANTITY_TRACE_ORIG] => D [~CATALOG_QUANTITY_TRACE_ORIG] => D [CATALOG_CAN_BUY_ZERO] => N [~CATALOG_CAN_BUY_ZERO] => N [CATALOG_CAN_BUY_ZERO_ORIG] => D [~CATALOG_CAN_BUY_ZERO_ORIG] => D [CATALOG_NEGATIVE_AMOUNT_TRACE] => N [~CATALOG_NEGATIVE_AMOUNT_TRACE] => N [CATALOG_NEGATIVE_AMOUNT_ORIG] => D [~CATALOG_NEGATIVE_AMOUNT_ORIG] => D [CATALOG_SUBSCRIBE] => Y [~CATALOG_SUBSCRIBE] => Y [CATALOG_SUBSCRIBE_ORIG] => D [~CATALOG_SUBSCRIBE_ORIG] => D [CATALOG_AVAILABLE] => Y [~CATALOG_AVAILABLE] => Y [CATALOG_WEIGHT] => 520 [~CATALOG_WEIGHT] => 520 [CATALOG_WIDTH] => 160 [~CATALOG_WIDTH] => 160 [CATALOG_LENGTH] => 240 [~CATALOG_LENGTH] => 240 [CATALOG_HEIGHT] => 0 [~CATALOG_HEIGHT] => 0 [CATALOG_MEASURE] => 5 [~CATALOG_MEASURE] => 5 [CATALOG_VAT] => [~CATALOG_VAT] => [CATALOG_VAT_INCLUDED] => N [~CATALOG_VAT_INCLUDED] => N [CATALOG_PRICE_TYPE] => S [~CATALOG_PRICE_TYPE] => S [CATALOG_RECUR_SCHEME_TYPE] => D [~CATALOG_RECUR_SCHEME_TYPE] => D [CATALOG_RECUR_SCHEME_LENGTH] => 0 [~CATALOG_RECUR_SCHEME_LENGTH] => 0 [CATALOG_TRIAL_PRICE_ID] => [~CATALOG_TRIAL_PRICE_ID] => [CATALOG_WITHOUT_ORDER] => N [~CATALOG_WITHOUT_ORDER] => N [CATALOG_SELECT_BEST_PRICE] => Y [~CATALOG_SELECT_BEST_PRICE] => Y [CATALOG_PURCHASING_PRICE] => [~CATALOG_PURCHASING_PRICE] => [CATALOG_PURCHASING_CURRENCY] => [~CATALOG_PURCHASING_CURRENCY] => [CATALOG_TYPE] => 1 [~CATALOG_TYPE] => 1 [CATALOG_BUNDLE] => N [~CATALOG_BUNDLE] => N [ACTIVE_FROM] => [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( [SECTION_META_KEYWORDS] => все рестораторы делают это. 70 способов избежать проблем [SECTION_PAGE_TITLE] => Все рестораторы делают это. 70 способов избежать проблем на Restoranoff.ru [ELEMENT_META_TITLE] => Все рестораторы делают это. 70 способов избежать проблем, Книги по менеджменту и маркетингу на Restoranoff.ru [ELEMENT_META_KEYWORDS] => Все рестораторы делают это. 70 способов избежать проблем, Книги по менеджменту и маркетингу, Restoranoff.ru [ELEMENT_META_DESCRIPTION] => Настольная книга для рестораторов и всех работников индустрии гостеприимства [SECTION_META_TITLE] => Книги по ресторанному менеджменту и маркетингу для управляющих и рестораторов на Restoranoff.ru ) [PROPERTIES] => Array ( [NEW] => Array ( [ID] => 289 [IBLOCK_ID] => 54 [NAME] => Новинка [ACTIVE] => Y [SORT] => 5 [CODE] => NEW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => 348 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Новинка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [CML2_LINK] => Array ( [ID] => 1521 [IBLOCK_ID] => 54 [NAME] => Элемент каталога [ACTIVE] => Y [SORT] => 5 [CODE] => CML2_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => SKU [USER_TYPE_SETTINGS] => Array ( [VIEW] => A [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Элемент каталога [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPECIAL] => Array ( [ID] => 301 [IBLOCK_ID] => 54 [NAME] => Спецпредложение [ACTIVE] => Y [SORT] => 6 [CODE] => SPECIAL [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Спецпредложение [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_OUT] => Array ( [ID] => 1561 [IBLOCK_ID] => 54 [NAME] => Нет в продаже [ACTIVE] => Y [SORT] => 6 [CODE] => SOLD_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Нет в продаже [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [LIDER] => Array ( [ID] => 302 [IBLOCK_ID] => 54 [NAME] => Лидер продаж [ACTIVE] => Y [SORT] => 7 [CODE] => LIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Лидер продаж [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Миронов Сергей [PROPERTY_VALUE_ID] => 538696 [DESCRIPTION] => [~VALUE] => Миронов Сергей [~DESCRIPTION] => ) [PERSON] => Array ( [ID] => 1614 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 11 [CODE] => PERSON [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 101 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 79169 ) [PROPERTY_VALUE_ID] => Array ( [0] => 538578 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 79169 ) [~DESCRIPTION] => Array ( [0] => ) ) [Izdatelstvo] => Array ( [ID] => 292 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанные ведомости [PROPERTY_VALUE_ID] => 538573 [DESCRIPTION] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 48521 [PROPERTY_VALUE_ID] => 588582 [DESCRIPTION] => [~VALUE] => 48521 [~DESCRIPTION] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 320 [PROPERTY_VALUE_ID] => 538574 [DESCRIPTION] => [~VALUE] => 320 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 70х100/16, ч/б [PROPERTY_VALUE_ID] => 538575 [DESCRIPTION] => [~VALUE] => 70х100/16, ч/б [~DESCRIPTION] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Твердый переплет ) [VALUE_XML_ID] => Array ( [0] => 0cc68d1f34df5e216bd50732c5a6edda ) [VALUE_SORT] => Array ( [0] => 20 ) [VALUE] => Array ( [0] => Твердый переплет ) [PROPERTY_VALUE_ID] => Array ( [0] => 713411 ) [VALUE_ENUM_ID] => Array ( [0] => 1001 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Твердый переплет ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2017 [PROPERTY_VALUE_ID] => 538577 [DESCRIPTION] => [~VALUE] => 2017 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => Да [VALUE_XML_ID] => 2e151ebb4a7b2ed35ca5e7b1e07dc966 [VALUE_SORT] => 500 [VALUE] => Да [PROPERTY_VALUE_ID] => 713412 [VALUE_ENUM_ID] => 1102 [DESCRIPTION] => [~VALUE] => Да [~DESCRIPTION] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 849 [PROPERTY_VALUE_ID] => 578876 [DESCRIPTION] => [~VALUE] => 849 [~DESCRIPTION] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 116630 ) [PROPERTY_VALUE_ID] => Array ( [0] => 713413 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 116630 ) [~DESCRIPTION] => Array ( [0] => ) ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Бумажная версия [VALUE_XML_ID] => 8823e7bba394c51dabe8b29f2a7e722d [VALUE_SORT] => 50 [VALUE] => Бумажная версия [PROPERTY_VALUE_ID] => 713414 [VALUE_ENUM_ID] => 1562 [DESCRIPTION] => [~VALUE] => Бумажная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Бумажная ) [VALUE_XML_ID] => Array ( [0] => 2bdc2c2d9138b9161c9faaffcbebea14 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Бумажная ) [PROPERTY_VALUE_ID] => Array ( [0] => 713415 ) [VALUE_ENUM_ID] => Array ( [0] => 1558 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Бумажная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 713416 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Все рестораторы делают это. 70 способов избежать проблем [PROPERTY_VALUE_ID] => 541941 [DESCRIPTION] => [~VALUE] => Все рестораторы делают это. 70 способов избежать проблем [~DESCRIPTION] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://www.combook.ru/product/11821998/ [PROPERTY_VALUE_ID] => 630154 [DESCRIPTION] => [~VALUE] => http://www.combook.ru/product/11821998/ [~DESCRIPTION] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => SUBSCRIBE_TERM [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Используется только для подписок в месяцах [~NAME] => Срок действия подписки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 978-5-9500149-3-2 [PROPERTY_VALUE_ID] => 538579 [DESCRIPTION] => [~VALUE] => 978-5-9500149-3-2 [~DESCRIPTION] => ) [ID_JOOMAG] => Array ( [ID] => 1842 [IBLOCK_ID] => 54 [NAME] => ID Joomag [ACTIVE] => Y [SORT] => 2100 [CODE] => ID_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ID Joomag [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Миронов Сергей [PROPERTY_VALUE_ID] => 538696 [DESCRIPTION] => [~VALUE] => Миронов Сергей [~DESCRIPTION] => [DISPLAY_VALUE] => Миронов Сергей ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2017 [PROPERTY_VALUE_ID] => 538577 [DESCRIPTION] => [~VALUE] => 2017 [~DESCRIPTION] => [DISPLAY_VALUE] => 2017 ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [CATALOG_MEASURE_RATIO] => 1 [CATALOG_MEASURE_NAME] => шт [~CATALOG_MEASURE_NAME] => шт [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 820 [PRINT_VALUE_NOVAT] => 820 руб [VALUE_VAT] => 820 [PRINT_VALUE_VAT] => 820 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 820 [PRINT_DISCOUNT_VALUE_NOVAT] => 820 руб [DISCOUNT_VALUE_VAT] => 820 [PRINT_DISCOUNT_VALUE_VAT] => 820 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 820 [ROUND_VALUE_NOVAT] => 820 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9305 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 820 [PRINT_VALUE] => 820 руб [UNROUND_DISCOUNT_VALUE] => 820 [DISCOUNT_VALUE] => 820 [PRINT_DISCOUNT_VALUE] => 820 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) ) [PRICE_MATRIX] => [MIN_PRICE] => Array ( [VALUE_NOVAT] => 820 [PRINT_VALUE_NOVAT] => 820 руб [VALUE_VAT] => 820 [PRINT_VALUE_VAT] => 820 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 820 [PRINT_DISCOUNT_VALUE_NOVAT] => 820 руб [DISCOUNT_VALUE_VAT] => 820 [PRINT_DISCOUNT_VALUE_VAT] => 820 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 820 [ROUND_VALUE_NOVAT] => 820 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9305 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 820 [PRINT_VALUE] => 820 руб [UNROUND_DISCOUNT_VALUE] => 820 [DISCOUNT_VALUE] => 820 [PRINT_DISCOUNT_VALUE] => 820 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [CAN_BUY] => 1 [~BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=BUY&id=116629 [BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=BUY&id=116629 [~ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=ADD2BASKET&id=116629 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=ADD2BASKET&id=116629 [~SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=SUBSCRIBE_PRODUCT&id=116629 [SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=SUBSCRIBE_PRODUCT&id=116629 [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 2017-03-03 12:12:54 [~TIMESTAMP_X] => 2017-03-03 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 2011-08-14 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 50 [~SORT] => 50 [NAME] => Книги по менеджменту и маркетингу [~NAME] => Книги по менеджменту и маркетингу [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. 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Как показывает жизнь за окном и экономическая ситуация в стране и мире, сейчас не время хранить яйца в одной корзине. Диверсификация — вот новая стратегия развития для тех, кто хочет преумножить капитал. В этой книге представлены практически все форматы для развития ресторанного бизнеса вне ресторана — доставка, кейтеринг, кулинарии, столовые, фабрики-кухни, производство на ресторанной кухне, фудтраки, кулинарные студи и даже варианты инвестирования в чужие идеи. 

Каждая глава этой книги состоит из нескольких бизнес-кейсов от главных игроков рынка, в которых они рассказывают на личных примерах о том, как открыть и привести к желаемым финансовым результатам различные концепции ресторанного бизнеса вне ресторана. 


zybatov.jpgДенис Зубатов, операционный директор Maison Dellos: 

О МЕНЮ: «Запрос большинства заказчиков — четырехнедельный цикл меню, где комбинация блюд не должна повторяться: люди не хотят есть каждый день одно и то же. И если раньше был тренд на недельный и двухнедельный цикл, то сейчас требования изменились. В меню должно быть минимум 200 блюд. Структура меню — это 3–4 салата, 5–6 видов горячего, 3–4 гарнира, 2–3 супа, выпечка и безалкогольные напитки (морсы, соки, вода).»


chisniakov.jpgАртур Чистяков, директор службы доставки ресторанов японской кухни «Тануки»: 

О ДОСТАВКЕ: «Модель бизнеса, где все выполняется исключительно собственными силами, не всегда экономически выгодна. Думаю, что тенденция развития нашего сервиса — это появление аутсорсинга, который сможет предложить хороший сервис за хорошие деньги.»




avdeeva3.pngНаталья Авдеева, генеральный директор сети рестомаркетов «ОбедБуфет»: 

ОБ УДОБСТВЕ: «На первый взгляд может показаться, что все столы, стулья, витрины, станции, элементы декора и прочие мелочи комфортно и незамысловато расставлены по залу без особой логики, но это не так. Один из девизов нашей компании — «Широкий взгляд и внимание к деталям». Поэтому организация пространства, все детали и элементы декора были сформированы методом проб и ошибок, расчетов и исследований.»


[~DETAIL_TEXT] =>

Как показывает жизнь за окном и экономическая ситуация в стране и мире, сейчас не время хранить яйца в одной корзине. Диверсификация — вот новая стратегия развития для тех, кто хочет преумножить капитал. В этой книге представлены практически все форматы для развития ресторанного бизнеса вне ресторана — доставка, кейтеринг, кулинарии, столовые, фабрики-кухни, производство на ресторанной кухне, фудтраки, кулинарные студи и даже варианты инвестирования в чужие идеи. 

Каждая глава этой книги состоит из нескольких бизнес-кейсов от главных игроков рынка, в которых они рассказывают на личных примерах о том, как открыть и привести к желаемым финансовым результатам различные концепции ресторанного бизнеса вне ресторана. 


zybatov.jpgДенис Зубатов, операционный директор Maison Dellos: 

О МЕНЮ: «Запрос большинства заказчиков — четырехнедельный цикл меню, где комбинация блюд не должна повторяться: люди не хотят есть каждый день одно и то же. И если раньше был тренд на недельный и двухнедельный цикл, то сейчас требования изменились. В меню должно быть минимум 200 блюд. Структура меню — это 3–4 салата, 5–6 видов горячего, 3–4 гарнира, 2–3 супа, выпечка и безалкогольные напитки (морсы, соки, вода).»


chisniakov.jpgАртур Чистяков, директор службы доставки ресторанов японской кухни «Тануки»: 

О ДОСТАВКЕ: «Модель бизнеса, где все выполняется исключительно собственными силами, не всегда экономически выгодна. Думаю, что тенденция развития нашего сервиса — это появление аутсорсинга, который сможет предложить хороший сервис за хорошие деньги.»




avdeeva3.pngНаталья Авдеева, генеральный директор сети рестомаркетов «ОбедБуфет»: 

ОБ УДОБСТВЕ: «На первый взгляд может показаться, что все столы, стулья, витрины, станции, элементы декора и прочие мелочи комфортно и незамысловато расставлены по залу без особой логики, но это не так. Один из девизов нашей компании — «Широкий взгляд и внимание к деталям». Поэтому организация пространства, все детали и элементы декора были сформированы методом проб и ошибок, расчетов и исследований.»


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[~CATALOG_PURCHASING_CURRENCY] => [CATALOG_TYPE] => 1 [~CATALOG_TYPE] => 1 [CATALOG_BUNDLE] => N [~CATALOG_BUNDLE] => N [ACTIVE_FROM] => 03.05.2017 10:36:00 [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( [SECTION_META_KEYWORDS] => ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии (эл. версия) [SECTION_PAGE_TITLE] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии (эл. версия) на Restoranoff.ru [ELEMENT_META_TITLE] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии (эл. версия), Книги по менеджменту и маркетингу на Restoranoff.ru [ELEMENT_META_KEYWORDS] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии (эл. версия), Книги по менеджменту и маркетингу, Restoranoff.ru [ELEMENT_META_DESCRIPTION] => В книге представлены практически все форматы для развития ресторанного бизнеса вне ресторана — доставка, кейтеринг, кулинарии, столовые, фабрики-кухни, производство на ресторанной кухне, фудтраки, кулинарные студи и даже варианты инвестирования в чужие идеи. [SECTION_META_TITLE] => Книги по ресторанному менеджменту и маркетингу для управляющих и рестораторов на Restoranoff.ru ) [PROPERTIES] => Array ( [NEW] => Array ( [ID] => 289 [IBLOCK_ID] => 54 [NAME] => Новинка [ACTIVE] => Y [SORT] => 5 [CODE] => NEW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => 348 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Новинка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [CML2_LINK] => Array ( [ID] => 1521 [IBLOCK_ID] => 54 [NAME] => Элемент каталога [ACTIVE] => Y [SORT] => 5 [CODE] => CML2_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => SKU [USER_TYPE_SETTINGS] => Array ( [VIEW] => A [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Элемент каталога [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPECIAL] => Array ( [ID] => 301 [IBLOCK_ID] => 54 [NAME] => Спецпредложение [ACTIVE] => Y [SORT] => 6 [CODE] => SPECIAL [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Спецпредложение [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_OUT] => Array ( [ID] => 1561 [IBLOCK_ID] => 54 [NAME] => Нет в продаже [ACTIVE] => Y [SORT] => 6 [CODE] => SOLD_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Нет в продаже [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [LIDER] => Array ( [ID] => 302 [IBLOCK_ID] => 54 [NAME] => Лидер продаж [ACTIVE] => Y [SORT] => 7 [CODE] => LIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Лидер продаж [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PERSON] => Array ( [ID] => 1614 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 11 [CODE] => PERSON [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 101 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [Izdatelstvo] => Array ( [ID] => 292 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанные ведомости [PROPERTY_VALUE_ID] => 470222 [DESCRIPTION] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 48521 [PROPERTY_VALUE_ID] => 588435 [DESCRIPTION] => [~VALUE] => 48521 [~DESCRIPTION] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 224 [PROPERTY_VALUE_ID] => 470223 [DESCRIPTION] => [~VALUE] => 224 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 70*1001/16 [PROPERTY_VALUE_ID] => 470224 [DESCRIPTION] => [~VALUE] => 70*1001/16 [~DESCRIPTION] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE] => Array ( [0] => Мягкая обложка ) [PROPERTY_VALUE_ID] => Array ( [0] => 745624 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2017 [PROPERTY_VALUE_ID] => 470226 [DESCRIPTION] => [~VALUE] => 2017 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Шеф-редактор ) [VALUE_XML_ID] => Array ( [0] => e0d6c8ec4a3bf2af3cbec0e7c2bb6d0c ) [VALUE_SORT] => Array ( [0] => 1 ) [VALUE] => Array ( [0] => Шеф-редактор ) [PROPERTY_VALUE_ID] => Array ( [0] => 745625 ) [VALUE_ENUM_ID] => Array ( [0] => 1002 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Шеф-редактор ) [~DESCRIPTION] => Array ( [0] => ) ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://e.restoranoff.ru/mag/0768679001499359873 [PROPERTY_VALUE_ID] => 470230 [DESCRIPTION] => [~VALUE] => http://e.restoranoff.ru/mag/0768679001499359873 [~DESCRIPTION] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 570 [PROPERTY_VALUE_ID] => 470231 [DESCRIPTION] => [~VALUE] => 570 [~DESCRIPTION] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 745626 [VALUE_ENUM_ID] => 1548 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 745627 [VALUE_ENUM_ID] => 1550 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Электронная версия [VALUE_XML_ID] => 404b32c9f88fc2586760112dbdba9bd4 [VALUE_SORT] => 55 [VALUE] => Электронная версия [PROPERTY_VALUE_ID] => 745628 [VALUE_ENUM_ID] => 1561 [DESCRIPTION] => [~VALUE] => Электронная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Электронная ) [VALUE_XML_ID] => Array ( [0] => ea2a8dd0568c997eb47c98d08a80a044 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Электронная ) [PROPERTY_VALUE_ID] => Array ( [0] => 745629 ) [VALUE_ENUM_ID] => Array ( [0] => 1557 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Электронная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 745630 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 160731 [PROPERTY_VALUE_ID] => 745631 [DESCRIPTION] => [~VALUE] => 160731 [~DESCRIPTION] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => 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=> 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. 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Как показывает жизнь за окном и экономическая ситуация в стране и мире, сейчас не время хранить яйца в одной корзине. Диверсификация — вот новая стратегия развития для тех, кто хочет преумножить капитал. В этой книге представлены практически все форматы для развития ресторанного бизнеса вне ресторана — доставка, кейтеринг, кулинарии, столовые, фабрики-кухни, производство на ресторанной кухне, фудтраки, кулинарные студи и даже варианты инвестирования в чужие идеи. 

Каждая глава этой книги состоит из нескольких бизнес-кейсов от главных игроков рынка, в которых они рассказывают на личных примерах о том, как открыть и привести к желаемым финансовым результатам различные концепции ресторанного бизнеса вне ресторана. 


zybatov.jpgДенис Зубатов, операционный директор Maison Dellos: 

О МЕНЮ: «Запрос большинства заказчиков — четырехнедельный цикл меню, где комбинация блюд не должна повторяться: люди не хотят есть каждый день одно и то же. И если раньше был тренд на недельный и двухнедельный цикл, то сейчас требования изменились. В меню должно быть минимум 200 блюд. Структура меню — это 3–4 салата, 5–6 видов горячего, 3–4 гарнира, 2–3 супа, выпечка и безалкогольные напитки (морсы, соки, вода).»


chisniakov.jpgАртур Чистяков, директор службы доставки ресторанов японской кухни «Тануки»: 

О ДОСТАВКЕ: «Модель бизнеса, где все выполняется исключительно собственными силами, не всегда экономически выгодна. Думаю, что тенденция развития нашего сервиса — это появление аутсорсинга, который сможет предложить хороший сервис за хорошие деньги.»




avdeeva3.pngНаталья Авдеева, генеральный директор сети рестомаркетов «ОбедБуфет»: 

ОБ УДОБСТВЕ: «На первый взгляд может показаться, что все столы, стулья, витрины, станции, элементы декора и прочие мелочи комфортно и незамысловато расставлены по залу без особой логики, но это не так. Один из девизов нашей компании — «Широкий взгляд и внимание к деталям». Поэтому организация пространства, все детали и элементы декора были сформированы методом проб и ошибок, расчетов и исследований.»


[~DETAIL_TEXT] =>

Как показывает жизнь за окном и экономическая ситуация в стране и мире, сейчас не время хранить яйца в одной корзине. Диверсификация — вот новая стратегия развития для тех, кто хочет преумножить капитал. В этой книге представлены практически все форматы для развития ресторанного бизнеса вне ресторана — доставка, кейтеринг, кулинарии, столовые, фабрики-кухни, производство на ресторанной кухне, фудтраки, кулинарные студи и даже варианты инвестирования в чужие идеи. 

Каждая глава этой книги состоит из нескольких бизнес-кейсов от главных игроков рынка, в которых они рассказывают на личных примерах о том, как открыть и привести к желаемым финансовым результатам различные концепции ресторанного бизнеса вне ресторана. 


zybatov.jpgДенис Зубатов, операционный директор Maison Dellos: 

О МЕНЮ: «Запрос большинства заказчиков — четырехнедельный цикл меню, где комбинация блюд не должна повторяться: люди не хотят есть каждый день одно и то же. И если раньше был тренд на недельный и двухнедельный цикл, то сейчас требования изменились. В меню должно быть минимум 200 блюд. Структура меню — это 3–4 салата, 5–6 видов горячего, 3–4 гарнира, 2–3 супа, выпечка и безалкогольные напитки (морсы, соки, вода).»


chisniakov.jpgАртур Чистяков, директор службы доставки ресторанов японской кухни «Тануки»: 

О ДОСТАВКЕ: «Модель бизнеса, где все выполняется исключительно собственными силами, не всегда экономически выгодна. Думаю, что тенденция развития нашего сервиса — это появление аутсорсинга, который сможет предложить хороший сервис за хорошие деньги.»




avdeeva3.pngНаталья Авдеева, генеральный директор сети рестомаркетов «ОбедБуфет»: 

ОБ УДОБСТВЕ: «На первый взгляд может показаться, что все столы, стулья, витрины, станции, элементы декора и прочие мелочи комфортно и незамысловато расставлены по залу без особой логики, но это не так. Один из девизов нашей компании — «Широкий взгляд и внимание к деталям». Поэтому организация пространства, все детали и элементы декора были сформированы методом проб и ошибок, расчетов и исследований.»


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[CATALOG_WITHOUT_ORDER] => N [~CATALOG_WITHOUT_ORDER] => N [CATALOG_SELECT_BEST_PRICE] => Y [~CATALOG_SELECT_BEST_PRICE] => Y [CATALOG_PURCHASING_PRICE] => [~CATALOG_PURCHASING_PRICE] => [CATALOG_PURCHASING_CURRENCY] => [~CATALOG_PURCHASING_CURRENCY] => [CATALOG_TYPE] => 1 [~CATALOG_TYPE] => 1 [CATALOG_BUNDLE] => N [~CATALOG_BUNDLE] => N [ACTIVE_FROM] => 03.05.2017 10:36:00 [ACTIVE_TO] => [EDIT_LINK] => [DELETE_LINK] => [IPROPERTY_VALUES] => Array ( [SECTION_META_KEYWORDS] => ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии [SECTION_PAGE_TITLE] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии на Restoranoff.ru [ELEMENT_META_TITLE] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии, Книги по менеджменту и маркетингу на Restoranoff.ru [ELEMENT_META_KEYWORDS] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии, Книги по менеджменту и маркетингу, Restoranoff.ru [ELEMENT_META_DESCRIPTION] => Форматы для развития ресторанного бизнеса вне ресторана — доставка, кейтеринг, кулинарии, столовые, фабрики-кухни, производство на ресторанной кухне, фудтраки, кулинарные студи и варианты инвестирования в чужие идеи. [SECTION_META_TITLE] => Книги по ресторанному менеджменту и маркетингу для управляющих и рестораторов на Restoranoff.ru ) [PROPERTIES] => Array ( [NEW] => Array ( [ID] => 289 [IBLOCK_ID] => 54 [NAME] => Новинка [ACTIVE] => Y [SORT] => 5 [CODE] => NEW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => 348 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Новинка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [CML2_LINK] => Array ( [ID] => 1521 [IBLOCK_ID] => 54 [NAME] => Элемент каталога [ACTIVE] => Y [SORT] => 5 [CODE] => CML2_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => SKU [USER_TYPE_SETTINGS] => Array ( [VIEW] => A [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Элемент каталога [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPECIAL] => Array ( [ID] => 301 [IBLOCK_ID] => 54 [NAME] => Спецпредложение [ACTIVE] => Y [SORT] => 6 [CODE] => SPECIAL [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Спецпредложение [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_OUT] => Array ( [ID] => 1561 [IBLOCK_ID] => 54 [NAME] => Нет в продаже [ACTIVE] => Y [SORT] => 6 [CODE] => SOLD_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Нет в продаже [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [LIDER] => Array ( [ID] => 302 [IBLOCK_ID] => 54 [NAME] => Лидер продаж [ACTIVE] => Y [SORT] => 7 [CODE] => LIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Лидер продаж [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PERSON] => Array ( [ID] => 1614 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 11 [CODE] => PERSON [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 101 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [Izdatelstvo] => Array ( [ID] => 292 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанные ведомости [PROPERTY_VALUE_ID] => 441377 [DESCRIPTION] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 48521 [PROPERTY_VALUE_ID] => 588445 [DESCRIPTION] => [~VALUE] => 48521 [~DESCRIPTION] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 224 [PROPERTY_VALUE_ID] => 441378 [DESCRIPTION] => [~VALUE] => 224 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 70*1001/16 [PROPERTY_VALUE_ID] => 441379 [DESCRIPTION] => [~VALUE] => 70*1001/16 [~DESCRIPTION] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE] => Array ( [0] => Мягкая обложка ) [PROPERTY_VALUE_ID] => Array ( [0] => 744863 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2017 [PROPERTY_VALUE_ID] => 441381 [DESCRIPTION] => [~VALUE] => 2017 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Шеф-редактор ) [VALUE_XML_ID] => Array ( [0] => e0d6c8ec4a3bf2af3cbec0e7c2bb6d0c ) [VALUE_SORT] => Array ( [0] => 1 ) [VALUE] => Array ( [0] => Шеф-редактор ) [PROPERTY_VALUE_ID] => Array ( [0] => 744864 ) [VALUE_ENUM_ID] => Array ( [0] => 1002 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Шеф-редактор ) [~DESCRIPTION] => Array ( [0] => ) ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => Да [VALUE_XML_ID] => 2e151ebb4a7b2ed35ca5e7b1e07dc966 [VALUE_SORT] => 500 [VALUE] => Да [PROPERTY_VALUE_ID] => 744865 [VALUE_ENUM_ID] => 1102 [DESCRIPTION] => [~VALUE] => Да [~DESCRIPTION] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [FREE_SHIPPING] => Array ( [ID] => 1829 [IBLOCK_ID] => 54 [NAME] => Бесплатная доставка [ACTIVE] => Y [SORT] => 500 [CODE] => FREE_SHIPPING [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Бесплатная доставка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [URL_ELECTRONIC_VERSION] => Array ( [ID] => 1830 [IBLOCK_ID] => 54 [NAME] => Ссылка на электронную версию [ACTIVE] => Y [SORT] => 500 [CODE] => URL_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на электронную версию [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://e.restoranoff.ru/mag/0768679001499359873 [PROPERTY_VALUE_ID] => 444419 [DESCRIPTION] => [~VALUE] => http://e.restoranoff.ru/mag/0768679001499359873 [~DESCRIPTION] => ) [PRICE_ELECTRONIC_VERSION] => Array ( [ID] => 1831 [IBLOCK_ID] => 54 [NAME] => Цена электронной версии [ACTIVE] => Y [SORT] => 500 [CODE] => PRICE_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 0 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 0 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена электронной версии [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 570 [PROPERTY_VALUE_ID] => 444420 [DESCRIPTION] => [~VALUE] => 570 [~DESCRIPTION] => ) [PUBLISHED_WITH_SUPPORT] => Array ( [ID] => 1832 [IBLOCK_ID] => 54 [NAME] => Издано при поддержке [ACTIVE] => Y [SORT] => 500 [CODE] => PUBLISHED_WITH_SUPPORT [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Издано при поддержке [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [PREVIEW_PDF] => Array ( [ID] => 1833 [IBLOCK_ID] => 54 [NAME] => Превью книги (PDF) [ACTIVE] => Y [SORT] => 500 [CODE] => PREVIEW_PDF [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Превью книги (PDF) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPEC_INFORMATION] => Array ( [ID] => 1834 [IBLOCK_ID] => 54 [NAME] => Спец. информация [ACTIVE] => Y [SORT] => 500 [CODE] => SPEC_INFORMATION [DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => HTML [USER_TYPE_SETTINGS] => Array ( [height] => 200 ) [HINT] => [~NAME] => Спец. информация [~DEFAULT_VALUE] => Array ( [TYPE] => HTML [TEXT] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HAS_ELECTRONIC_VERSION] => Array ( [ID] => 1835 [IBLOCK_ID] => 54 [NAME] => Есть электронная версия [ACTIVE] => Y [SORT] => 500 [CODE] => HAS_ELECTRONIC_VERSION [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Есть электронная версия [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 744866 [VALUE_ENUM_ID] => 1548 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [IS_OFFER] => Array ( [ID] => 1843 [IBLOCK_ID] => 54 [NAME] => Товар является торговым предложением [ACTIVE] => Y [SORT] => 500 [CODE] => IS_OFFER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар является торговым предложением [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IS_HAVE_OFFERS] => Array ( [ID] => 1844 [IBLOCK_ID] => 54 [NAME] => Товар имеет торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => IS_HAVE_OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товар имеет торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => да [VALUE_XML_ID] => Y [VALUE_SORT] => 500 [VALUE] => да [PROPERTY_VALUE_ID] => 744867 [VALUE_ENUM_ID] => 1551 [DESCRIPTION] => [~VALUE] => да [~DESCRIPTION] => ) [OFFERS] => Array ( [ID] => 1845 [IBLOCK_ID] => 54 [NAME] => Торговые предложения [ACTIVE] => Y [SORT] => 500 [CODE] => OFFERS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Торговые предложения [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 116233 ) [PROPERTY_VALUE_ID] => Array ( [0] => 744868 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => 116233 ) [~DESCRIPTION] => Array ( [0] => ) ) [OFFER_PROP_OPTIONS] => Array ( [ID] => 1846 [IBLOCK_ID] => 54 [NAME] => Опции товара [ACTIVE] => Y [SORT] => 500 [CODE] => OFFER_PROP_OPTIONS [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Опции товара [~DEFAULT_VALUE] => [VALUE_ENUM] => Бумажная версия [VALUE_XML_ID] => 8823e7bba394c51dabe8b29f2a7e722d [VALUE_SORT] => 50 [VALUE] => Бумажная версия [PROPERTY_VALUE_ID] => 744869 [VALUE_ENUM_ID] => 1562 [DESCRIPTION] => [~VALUE] => Бумажная версия [~DESCRIPTION] => ) [TYPE_BOOK] => Array ( [ID] => 1847 [IBLOCK_ID] => 54 [NAME] => Тип книги [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_BOOK [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип книги [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Бумажная ) [VALUE_XML_ID] => Array ( [0] => 2bdc2c2d9138b9161c9faaffcbebea14 ) [VALUE_SORT] => Array ( [0] => 500 ) [VALUE] => Array ( [0] => Бумажная ) [PROPERTY_VALUE_ID] => Array ( [0] => 744870 ) [VALUE_ENUM_ID] => Array ( [0] => 1558 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Бумажная ) [~DESCRIPTION] => Array ( [0] => ) ) [TYPE_JOOMAG] => Array ( [ID] => 1848 [IBLOCK_ID] => 54 [NAME] => Тип продукта [ACTIVE] => Y [SORT] => 500 [CODE] => TYPE_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип продукта [~DEFAULT_VALUE] => [VALUE_ENUM] => Выпуск [VALUE_XML_ID] => release [VALUE_SORT] => 500 [VALUE] => Выпуск [PROPERTY_VALUE_ID] => 744871 [VALUE_ENUM_ID] => 1559 [DESCRIPTION] => [~VALUE] => Выпуск [~DESCRIPTION] => ) [YANDEX_NAME] => Array ( [ID] => 1872 [IBLOCK_ID] => 54 [NAME] => Название для Яндекс.Маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_NAME [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для Яндекс.Маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии [PROPERTY_VALUE_ID] => 551724 [DESCRIPTION] => [~VALUE] => Ресторанный бизнес вне ресторана. 48 бизнес-кейсов и 152 лайфхака от лидеров индустрии [~DESCRIPTION] => ) [NAME_ON_MAIN] => Array ( [ID] => 1874 [IBLOCK_ID] => 54 [NAME] => Название для главной [ACTIVE] => Y [SORT] => 500 [CODE] => NAME_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 50 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Название для главной [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [HIDE_BLOCK_FAST_CLICK_ORDER] => Array ( [ID] => 1875 [IBLOCK_ID] => 54 [NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [ACTIVE] => Y [SORT] => 500 [CODE] => HIDE_BLOCK_FAST_CLICK_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Скрыть блок заказа в 1 клик (в карточке товара) [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COMBOOK_URL] => Array ( [ID] => 1876 [IBLOCK_ID] => 54 [NAME] => Combook url [ACTIVE] => Y [SORT] => 500 [CODE] => COMBOOK_URL [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Combook url [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://www.combook.ru/product/11797519/ [PROPERTY_VALUE_ID] => 630515 [DESCRIPTION] => [~VALUE] => http://www.combook.ru/product/11797519/ [~DESCRIPTION] => ) [PREORDER_BTN] => Array ( [ID] => 1885 [IBLOCK_ID] => 54 [NAME] => Заменить кнопку на предзаказ [ACTIVE] => Y [SORT] => 500 [CODE] => PREORDER_BTN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Заменить кнопку на предзаказ [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_FILE] => Array ( [ID] => 1889 [IBLOCK_ID] => 54 [NAME] => Продаваемый файл [ACTIVE] => Y [SORT] => 500 [CODE] => SOLD_FILE [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => pdf [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Продаваемый файл [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SUBSCRIBE_TERM] => Array ( [ID] => 1891 [IBLOCK_ID] => 54 [NAME] => Срок действия подписки [ACTIVE] => Y [SORT] => 500 [CODE] => SUBSCRIBE_TERM [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => Используется только для подписок в месяцах [~NAME] => Срок действия подписки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 9785990811997 [PROPERTY_VALUE_ID] => 441384 [DESCRIPTION] => [~VALUE] => 9785990811997 [~DESCRIPTION] => ) [ID_JOOMAG] => Array ( [ID] => 1842 [IBLOCK_ID] => 54 [NAME] => ID Joomag [ACTIVE] => Y [SORT] => 2100 [CODE] => ID_JOOMAG [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ID Joomag [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) ) [DISPLAY_PROPERTIES] => Array ( [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2017 [PROPERTY_VALUE_ID] => 441381 [DESCRIPTION] => [~VALUE] => 2017 [~DESCRIPTION] => [DISPLAY_VALUE] => 2017 ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [CATALOG_MEASURE_RATIO] => 1 [CATALOG_MEASURE_NAME] => шт [~CATALOG_MEASURE_NAME] => шт [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 720 [PRINT_VALUE_NOVAT] => 720 руб [VALUE_VAT] => 720 [PRINT_VALUE_VAT] => 720 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 720 [PRINT_DISCOUNT_VALUE_NOVAT] => 720 руб [DISCOUNT_VALUE_VAT] => 720 [PRINT_DISCOUNT_VALUE_VAT] => 720 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 720 [ROUND_VALUE_NOVAT] => 720 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9240 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 720 [PRINT_VALUE] => 720 руб [UNROUND_DISCOUNT_VALUE] => 720 [DISCOUNT_VALUE] => 720 [PRINT_DISCOUNT_VALUE] => 720 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) ) [PRICE_MATRIX] => [MIN_PRICE] => Array ( [VALUE_NOVAT] => 720 [PRINT_VALUE_NOVAT] => 720 руб [VALUE_VAT] => 720 [PRINT_VALUE_VAT] => 720 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 720 [PRINT_DISCOUNT_VALUE_NOVAT] => 720 руб [DISCOUNT_VALUE_VAT] => 720 [PRINT_DISCOUNT_VALUE_VAT] => 720 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 720 [ROUND_VALUE_NOVAT] => 720 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9240 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 720 [PRINT_VALUE] => 720 руб [UNROUND_DISCOUNT_VALUE] => 720 [DISCOUNT_VALUE] => 720 [PRINT_DISCOUNT_VALUE] => 720 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [CAN_BUY] => 1 [~BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=BUY&id=116017 [BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=BUY&id=116017 [~ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=ADD2BASKET&id=116017 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=ADD2BASKET&id=116017 [~SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=SUBSCRIBE_PRODUCT&id=116017 [SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/servis_v_stile_casual_standarty_obsluzhivaniya_dlya_khostes_i_ofitsiantov_restorana_demokratichnogo/?action=SUBSCRIBE_PRODUCT&id=116017 [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 2017-03-03 12:12:54 [~TIMESTAMP_X] => 2017-03-03 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 2011-08-14 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 50 [~SORT] => 50 [NAME] => Книги по менеджменту и маркетингу [~NAME] => Книги по менеджменту и маркетингу [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 ) ) ) [CHECK_QUANTITY] => [CATALOG] => 1 [CATALOG_SUBSCRIPTION] => N [LABEL] => [LABEL_VALUE] => [PREVIEW_PICTURE_SECOND] => Array ( [ID] => 153907 [SRC] => /upload/iblock/b7b/restorannyy_biznes_vne_restorana.jpg [WIDTH] => 459 [HEIGHT] => 670 ) [SECOND_PICT] => 1 [PRODUCT_PREVIEW] => Array ( [ID] => 153906 [SRC] => /upload/iblock/3dd/restorannyy_biznes_vne_restorana.jpg [WIDTH] => 459 [HEIGHT] => 670 ) [PRODUCT_PREVIEW_SECOND] => Array ( [ID] => 153907 [SRC] => /upload/iblock/b7b/restorannyy_biznes_vne_restorana.jpg [WIDTH] => 459 [HEIGHT] => 670 ) [RATIO_PRICE] => Array ( [VALUE] => 720 [DISCOUNT_VALUE] => 720 [PRINT_VALUE] => 720 руб [PRINT_DISCOUNT_VALUE] => 720 руб [DISCOUNT_DIFF] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб [DISCOUNT_DIFF_PERCENT] => 0 [CURRENCY] => RUB ) [MIN_BASIS_PRICE] => Array ( [VALUE_NOVAT] => 720 [PRINT_VALUE_NOVAT] => 720 руб [VALUE_VAT] => 720 [PRINT_VALUE_VAT] => 720 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 720 [PRINT_DISCOUNT_VALUE_NOVAT] => 720 руб [DISCOUNT_VALUE_VAT] => 720 [PRINT_DISCOUNT_VALUE_VAT] => 720 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 720 [ROUND_VALUE_NOVAT] => 720 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 9240 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 720 [PRINT_VALUE] => 720 руб [UNROUND_DISCOUNT_VALUE] => 720 [DISCOUNT_VALUE] => 720 [PRINT_DISCOUNT_VALUE] => 720 руб [DISCOUNT_DIFF] => 0 [DISCOUNT_DIFF_PERCENT] => 0 [PRINT_DISCOUNT_DIFF] => 0 руб ) [LAST_ELEMENT] => Y ) )

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