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    [NAME] => Летние площадки: создание и управление
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    [DETAIL_TEXT] => Последние экземпляры бестселлеров!!!


О чем эта книга


«Летние площадки: создание и управление» - книга, всесторонне рассматривающая все вопросы и задачи, которые влечет за собой открытие летней площадки: от подбора оборудования и мебели до разработки меню и особенностей обслуживания. Вы узнаете, как открыть летнее кафе, избежав множества проблем. Использование рекомендаций, изложенных в книге, позволит вам осуществить открытие летней площадки, которая будет приносить максимально возможную прибыль.


Для кого эта книга


Книга «Летние площадки: создание и управление» будет одинаково полезна как владельцам ресторанов, задавшихся вопросом, как открыть летнюю площадку в дополнение к уже работающему заведению, так и предпринимателям, которых интересует, как открыть летнее кафе полностью автономное. Представленные в книге сведения, идеи и ценные советы подскажут верное направление в решении целого ряда вопросов, связанных с этим видом бизнеса.


Почему мы решили издать эту книгу


Летние веранды – формат, пользующийся большим успехом у посетителей, в особенности в больших городах и на курортах, а открытие летней площадки – прекрасная возможность для владельцев кафе или ресторанов привлечь внимание к своему заведению и увеличить доход. К сожалению, летние площадки ресторанов нередко рассматривают как не требующую глубоких познаний форму получения прибыли. Такой подход абсолютно необоснован: около 70 процентов отдельно стоящих летних кафе закрываются по причине того, что их расходы превышают доходы. Рестораторы, знающие, как открыть летнюю площадку по всем правилам, получают не только источник стабильной прибыли, но и настоящее спасение в период затишья, ведь доход, который приносят летние площадки, нередко превышает доход стационарного заведения. «Летние площадки: создание и управление» - книга, в которой собран и проанализирован опыт успешных рестораторов, которым действительно есть что рассказать о том, как открыть летнее кафе, автономное или находящееся при ресторане.


От автора


Книга, представляющая лучшие проекты летних кафе и подробнейшим образом рассказывающая о том, как открыть летнюю площадку, структурирована на четыре главы. Первая знакомит читателя с типами летних площадок и основными документами, регламентирующими этот бизнес. Вторая глава рассказывает о том, как формировать концепцию и меню, выбирать место, подбирать оборудование и мебель. Третья глава освещает управленческие вопросы, в частности, работу с персоналом, методы продвижения. В четвертой главе читатель найдет практические примеры: самые успешные проекты летних площадок.


[~DETAIL_TEXT] => Последние экземпляры бестселлеров!!!


О чем эта книга


«Летние площадки: создание и управление» - книга, всесторонне рассматривающая все вопросы и задачи, которые влечет за собой открытие летней площадки: от подбора оборудования и мебели до разработки меню и особенностей обслуживания. Вы узнаете, как открыть летнее кафе, избежав множества проблем. Использование рекомендаций, изложенных в книге, позволит вам осуществить открытие летней площадки, которая будет приносить максимально возможную прибыль.


Для кого эта книга


Книга «Летние площадки: создание и управление» будет одинаково полезна как владельцам ресторанов, задавшихся вопросом, как открыть летнюю площадку в дополнение к уже работающему заведению, так и предпринимателям, которых интересует, как открыть летнее кафе полностью автономное. Представленные в книге сведения, идеи и ценные советы подскажут верное направление в решении целого ряда вопросов, связанных с этим видом бизнеса.


Почему мы решили издать эту книгу


Летние веранды – формат, пользующийся большим успехом у посетителей, в особенности в больших городах и на курортах, а открытие летней площадки – прекрасная возможность для владельцев кафе или ресторанов привлечь внимание к своему заведению и увеличить доход. К сожалению, летние площадки ресторанов нередко рассматривают как не требующую глубоких познаний форму получения прибыли. Такой подход абсолютно необоснован: около 70 процентов отдельно стоящих летних кафе закрываются по причине того, что их расходы превышают доходы. Рестораторы, знающие, как открыть летнюю площадку по всем правилам, получают не только источник стабильной прибыли, но и настоящее спасение в период затишья, ведь доход, который приносят летние площадки, нередко превышает доход стационарного заведения. «Летние площадки: создание и управление» - книга, в которой собран и проанализирован опыт успешных рестораторов, которым действительно есть что рассказать о том, как открыть летнее кафе, автономное или находящееся при ресторане.


От автора


Книга, представляющая лучшие проекты летних кафе и подробнейшим образом рассказывающая о том, как открыть летнюю площадку, структурирована на четыре главы. Первая знакомит читателя с типами летних площадок и основными документами, регламентирующими этот бизнес. Вторая глава рассказывает о том, как формировать концепцию и меню, выбирать место, подбирать оборудование и мебель. Третья глава освещает управленческие вопросы, в частности, работу с персоналом, методы продвижения. В четвертой главе читатель найдет практические примеры: самые успешные проекты летних площадок.


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=> [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => [~NAME] => Издательство [~DEFAULT_VALUE] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [TIMESTAMP_X] => 2014-08-14 16:21:54 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 161518 [VALUE] => 48521 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 48521 [~DESCRIPTION] => [~NAME] => Издательство [~DEFAULT_VALUE] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 160802 [VALUE] => 192 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 192 [~DESCRIPTION] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => ) [format] => Array ( [ID] => 294 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 160803 [VALUE] => 165х240х10 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 165х240х10 [~DESCRIPTION] => [~NAME] => Формат [~DEFAULT_VALUE] => ) [tip_obl] => Array ( [ID] => 295 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 438958 ) [VALUE] => Array ( [0] => Мягкая обложка ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Тип обложки [~DEFAULT_VALUE] => ) [Data_izdaniya] => Array ( [ID] => 296 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 160805 [VALUE] => 2006 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 2006 [~DESCRIPTION] => [~NAME] => Год издания [~DEFAULT_VALUE] => ) [author_chef] => Array ( [ID] => 298 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => ) [IMAGES] => Array ( [ID] => 303 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 328300 [1] => 328301 [2] => 328302 [3] => 328303 [4] => 328304 [5] => 328305 [6] => 328306 ) [VALUE] => Array ( [0] => 72934 [1] => 72935 [2] => 72936 [3] => 72937 [4] => 72938 [5] => 72939 [6] => 72940 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 72934 [1] => 72935 [2] => 72936 [3] => 72937 [4] => 72938 [5] => 72939 [6] => 72940 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => ) [~NAME] => Фото товара [~DEFAULT_VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Разработчик [~DEFAULT_VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 327978 [1] => 327979 [2] => 327980 [3] => 327981 ) [VALUE] => Array ( [0] => 48925 [1] => 48915 [2] => 48951 [3] => 48958 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 48925 [1] => 48915 [2] => 48951 [3] => 48958 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [~NAME] => Похожие товары [~DEFAULT_VALUE] => ) [MARKET] => Array ( [ID] => 713 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 438959 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => 1 [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 1073 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => ) [COUNT_SHOW] => Array ( [ID] => 805 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 290828 [VALUE] => 92 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 92 [~DESCRIPTION] => [~NAME] => Количество показов [~DEFAULT_VALUE] => ) [COUNT_CLICK] => Array ( [ID] => 806 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 290827 [VALUE] => 22 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 22 [~DESCRIPTION] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => ) [COUNT_ORDER] => Array ( [ID] => 807 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 290829 [VALUE] => 0 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 0 [~DESCRIPTION] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 438960 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => 2e151ebb4a7b2ed35ca5e7b1e07dc966 [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 1102 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => ) [ARTICLE] => Array ( [ID] => 1518 [TIMESTAMP_X] => 2013-06-28 15:11:37 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Артикул [~DEFAULT_VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [TIMESTAMP_X] => 2013-06-28 17:02:48 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [TIMESTAMP_X] => 2013-06-28 17:02:49 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [TIMESTAMP_X] => 2014-10-14 20:00:12 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [TIMESTAMP_X] => 2014-10-14 20:00:12 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [TIMESTAMP_X] => 2014-10-15 18:59:10 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [TIMESTAMP_X] => 2015-10-08 11:02:42 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [TIMESTAMP_X] => 2017-01-26 18:10:10 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [TMP_ID] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => ) [SHARE] => Array ( [ID] => 1828 [TIMESTAMP_X] => 2017-04-19 15:42:36 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [TMP_ID] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE_ENUM_ID] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Акция [~DEFAULT_VALUE] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [TIMESTAMP_X] => 2016-05-31 12:21:29 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [TIMESTAMP_X] => 2016-05-31 12:21:29 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 426710 [VALUE] => http://www.ozon.ru/context/detail/id/2638302/ [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => http://www.ozon.ru/context/detail/id/2638302/ [~DESCRIPTION] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [TIMESTAMP_X] => 2016-05-31 12:21:29 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 426711 [VALUE] => http://www.labirint.ru/books/106110/ [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => http://www.labirint.ru/books/106110/ [~DESCRIPTION] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => ) [OZON_PRICE] => Array ( [ID] => 1796 [TIMESTAMP_X] => 2016-06-29 18:34:52 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 425787 [VALUE] => 669 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 669 [~DESCRIPTION] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [TIMESTAMP_X] => 2016-06-29 18:34:52 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 425788 [VALUE] => 787 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 787 [~DESCRIPTION] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => ) [OLD_PRICE] => Array ( [ID] => 1798 [TIMESTAMP_X] => 2016-06-29 18:34:52 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => [VALUE] => [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => [~DESCRIPTION] => [~NAME] => Старая цена [~DEFAULT_VALUE] => ) [ISBN] => Array ( [ID] => 1799 [TIMESTAMP_X] => 2016-06-29 18:34:52 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 426712 [VALUE] => 5-98176-038-9 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 5-98176-038-9 [~DESCRIPTION] => [~NAME] => ISBN [~DEFAULT_VALUE] => ) [TITLE] => [KEYWORD] => [DESCRIPTION] => [AUTHOR_ID] => ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 423640 [VALUE] => Моисеева Маргарита [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Моисеева Маргарита [~DESCRIPTION] => [~NAME] => Автор [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Моисеева Маргарита ) [Izdatelstvo] => Array ( [ID] => 292 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 160801 [VALUE] => Ресторанные ведомости [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => [~NAME] => Издательство [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Ресторанные ведомости ) [SUPPLIER_ID] => Array ( [ID] => 305 [TIMESTAMP_X] => 2014-08-14 16:21:54 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 161518 [VALUE] => 48521 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 48521 [~DESCRIPTION] => [~NAME] => Издательство [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Ресторанные ведомости [LINK_ELEMENT_VALUE] => Array ( [48521] => Array ( [ID] => 48521 [~ID] => 48521 [IBLOCK_ID] => 53 [~IBLOCK_ID] => 53 [NAME] => Ресторанные ведомости [~NAME] => Ресторанные ведомости [DETAIL_PAGE_URL] => /oldmarket/suppliers/restorannye_vedomosti [~DETAIL_PAGE_URL] => /oldmarket/suppliers/restorannye_vedomosti [PREVIEW_PICTURE] => 35752 [~PREVIEW_PICTURE] => 35752 [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SORT] => 500 [~SORT] => 500 [LANG_DIR] => / [~LANG_DIR] => / [CODE] => restorannye_vedomosti [~CODE] => restorannye_vedomosti [EXTERNAL_ID] => 37209 [~EXTERNAL_ID] => 37209 [IBLOCK_SECTION_ID] => 1190 [~IBLOCK_SECTION_ID] => 1190 [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => companies [~IBLOCK_CODE] => companies [IBLOCK_EXTERNAL_ID] => 37 [~IBLOCK_EXTERNAL_ID] => 37 [LID] => s1 [~LID] => s1 ) ) ) [Kolichestvo_stranits] => Array ( [ID] => 293 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 160802 [VALUE] => 192 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 192 [~DESCRIPTION] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [DISPLAY_VALUE] => 192 ) [format] => Array ( [ID] => 294 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 160803 [VALUE] => 165х240х10 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 165х240х10 [~DESCRIPTION] => [~NAME] => Формат [~DEFAULT_VALUE] => [DISPLAY_VALUE] => 165х240х10 ) [tip_obl] => Array ( [ID] => 295 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 438958 ) [VALUE] => Array ( [0] => Мягкая обложка ) [DESCRIPTION] => Array ( [0] => ) [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) [~NAME] => Тип обложки [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Мягкая обложка ) [Data_izdaniya] => Array ( [ID] => 296 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 160805 [VALUE] => 2006 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 2006 [~DESCRIPTION] => [~NAME] => Год издания [~DEFAULT_VALUE] => [DISPLAY_VALUE] => 2006 ) [MARKET] => Array ( [ID] => 713 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 438959 [VALUE] => Да [DESCRIPTION] => [VALUE_ENUM] => Да [VALUE_XML_ID] => 1 [VALUE_SORT] => 500 [VALUE_ENUM_ID] => 1073 [~VALUE] => Да [~DESCRIPTION] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Да ) [COUNT_ORDER] => Array ( [ID] => 807 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 290829 [VALUE] => 0 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 0 [~DESCRIPTION] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [DISPLAY_VALUE] => 0 ) [COUNT_CLICK] => Array ( [ID] => 806 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 290827 [VALUE] => 22 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 22 [~DESCRIPTION] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [DISPLAY_VALUE] => 22 ) [COUNT_SHOW] => Array ( [ID] => 805 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => 290828 [VALUE] => 92 [DESCRIPTION] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => 92 [~DESCRIPTION] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [DISPLAY_VALUE] => 92 ) [SIMILAR] => Array ( [ID] => 703 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 327978 [1] => 327979 [2] => 327980 [3] => 327981 ) [VALUE] => Array ( [0] => 48925 [1] => 48915 [2] => 48951 [3] => 48958 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 48925 [1] => 48915 [2] => 48951 [3] => 48958 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [~NAME] => Похожие товары [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Лучшие ресторанные «фишки» мира [LINK_ELEMENT_VALUE] => Array ( [48925] => Array ( [ID] => 48925 [~ID] => 48925 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [NAME] => Лучшие ресторанные «фишки» мира [~NAME] => Лучшие ресторанные «фишки» мира [DETAIL_PAGE_URL] => /books/spetspredlozheniya/luchshie_restorannye_quotfishkiquot_mira/ [~DETAIL_PAGE_URL] => /books/spetspredlozheniya/luchshie_restorannye_quotfishkiquot_mira/ [PREVIEW_PICTURE] => 150112 [~PREVIEW_PICTURE] => 150112 [DETAIL_PICTURE] => 19225 [~DETAIL_PICTURE] => 19225 [SORT] => 17 [~SORT] => 17 [LANG_DIR] => / [~LANG_DIR] => / [CODE] => luchshie_restorannye_quotfishkiquot_mira [~CODE] => luchshie_restorannye_quotfishkiquot_mira [EXTERNAL_ID] => 16272 [~EXTERNAL_ID] => 16272 [IBLOCK_SECTION_ID] => 3798 [~IBLOCK_SECTION_ID] => 3798 [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [LID] => s1 [~LID] => s1 ) ) ) [IMAGES] => Array ( [ID] => 303 [TIMESTAMP_X] => 2015-09-08 16:59:27 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [TMP_ID] => [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [PROPERTY_VALUE_ID] => Array ( [0] => 328300 [1] => 328301 [2] => 328302 [3] => 328303 [4] => 328304 [5] => 328305 [6] => 328306 ) [VALUE] => Array ( [0] => 72934 [1] => 72935 [2] => 72936 [3] => 72937 [4] => 72938 [5] => 72939 [6] => 72940 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => ) [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [~VALUE] => Array ( [0] => 72934 [1] => 72935 [2] => 72936 [3] => 72937 [4] => 72938 [5] => 72939 [6] => 72940 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => [4] => [5] => [6] => ) [~NAME] => Фото товара [~DEFAULT_VALUE] => [DISPLAY_VALUE] => Array ( [0] => Загрузить [1] => Загрузить [2] => Загрузить [3] => Загрузить [4] => Загрузить [5] => Загрузить [6] => Загрузить ) [FILE_VALUE] => Array ( [0] => Array ( [ID] => 72934 [TIMESTAMP_X] => 15.08.2012 15:51:17 [MODULE_ID] => iblock [HEIGHT] => 1024 [WIDTH] => 704 [FILE_SIZE] => 238106 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/ee1 [FILE_NAME] => 5.jpg [ORIGINAL_NAME] => 5.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => [~src] => [SRC] => /upload/iblock/ee1/5.jpg ) [1] => Array ( [ID] => 72935 [TIMESTAMP_X] => 15.08.2012 15:51:17 [MODULE_ID] => iblock [HEIGHT] => 1024 [WIDTH] => 704 [FILE_SIZE] => 413736 [CONTENT_TYPE] => image/jpeg [SUBDIR] => iblock/0c6 [FILE_NAME] => 8-9_Page_1.jpg [ORIGINAL_NAME] => 8-9_Page_1.jpg [DESCRIPTION] => [HANDLER_ID] => [EXTERNAL_ID] => [~src] => 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=> Array ( [SRC] => /upload/resize_cache/iblock/ee1/93_120_2/5.jpg [WIDTH] => 93 [HEIGHT] => 120 [SIZE] => 3159 ) ) [1] => Array ( [DETAIL_PICTURE] => Array ( [SRC] => /upload/iblock/0c6/8-9_Page_1.jpg [WIDTH] => 704 [HEIGHT] => 1024 [SIZE] => 413736 ) [PREVIEW_PICTURE] => Array ( [SRC] => /upload/resize_cache/iblock/0c6/93_120_2/8-9_Page_1.jpg [WIDTH] => 93 [HEIGHT] => 120 [SIZE] => 3823 ) ) [2] => Array ( [DETAIL_PICTURE] => Array ( [SRC] => /upload/iblock/ab3/8-9_Page_2.jpg [WIDTH] => 704 [HEIGHT] => 1024 [SIZE] => 411675 ) [PREVIEW_PICTURE] => Array ( [SRC] => /upload/resize_cache/iblock/ab3/93_120_2/8-9_Page_2.jpg [WIDTH] => 93 [HEIGHT] => 120 [SIZE] => 3738 ) ) [3] => Array ( [DETAIL_PICTURE] => Array ( [SRC] => /upload/iblock/a04/12-17_Page_1.jpg [WIDTH] => 704 [HEIGHT] => 1024 [SIZE] => 480905 ) [PREVIEW_PICTURE] => Array ( [SRC] => /upload/resize_cache/iblock/a04/93_120_2/12-17_Page_1.jpg [WIDTH] => 93 [HEIGHT] => 120 [SIZE] => 4356 ) ) [4] => Array ( [DETAIL_PICTURE] => Array 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[SECTION_META_KEYWORDS] => летние площадки: создание и управление [SECTION_PAGE_TITLE] => Летние площадки: создание и управление на Restoranoff.ru [ELEMENT_META_TITLE] => Летние площадки: создание и управление, Спецпредложения на Restoranoff.ru [ELEMENT_META_KEYWORDS] => Летние площадки: создание и управление, Спецпредложения, Restoranoff.ru [ELEMENT_META_DESCRIPTION] => [SECTION_META_TITLE] => Спецпредложения на книги для шеф-поваров и рестораторов [SECTION_META_DESCRIPTION] => Спецпредложения! Книги для рестораторов и шеф-поваров со скидкой ) [PRODUCT_PROPERTIES] => Array ( ) [MORE_PHOTO] => Array ( ) [LINKED_ELEMENTS] => Array ( ) [SECTION] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 03.03.2017 12:12:54 [~TIMESTAMP_X] => 03.03.2017 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 14.08.2011 19:38:14 [~DATE_CREATE] => 14.08.2011 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 50 [~SORT] => 50 [NAME] => Книги по менеджменту и маркетингу [~NAME] => Книги по менеджменту и маркетингу [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[~DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 [PATH] => Array ( [0] => Array ( [ID] => 3801 [~ID] => 3801 [TIMESTAMP_X] => 2017-03-03 12:12:54 [~TIMESTAMP_X] => 2017-03-03 12:12:54 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 2011-08-14 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 50 [~SORT] => 50 [NAME] => Книги по менеджменту и маркетингу [~NAME] => Книги по менеджменту и маркетингу [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 7 [~LEFT_MARGIN] => 7 [RIGHT_MARGIN] => 8 [~RIGHT_MARGIN] => 8 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] =>

Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

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Купить книгу по ресторанному менеджменту и маркетингу

В ресторанном бизнесе, как и в любом серьезном деле, не бывает мелочей. Эффективный ресторанный менеджмент подразумевает умение так наладить управленческий процесс, чтобы каждый участок работал слаженно и ответственно.

Ресторанный маркетинг – специфическая область деятельности, поэтому правильно осуществлять ее сможет только настоящий профессионал. Постичь по-настоящему маркетинг ресторана и успешно его претворять в жизнь вам поможет книга Издательского дома «Ресторанные ведомости», из которой вы узнаете со слов практиков с многолетним стажем, как решить насущные вопросы успешного ресторанного бизнеса. Эти книги, написанные настоящими профессионалами-практиками, давно стали бестселлерами в ресторанной индустрии.

[DESCRIPTION_TYPE] => html [~DESCRIPTION_TYPE] => html [SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [~SEARCHABLE_CONTENT] => КНИГИ ПО МЕНЕДЖМЕНТУ И МАРКЕТИНГУ КУПИТЬ КНИГУ ПО РЕСТОРАННОМУ МЕНЕДЖМЕНТУ И МАРКЕТИНГУ В РЕСТОРАННОМ БИЗНЕСЕ, КАК И В ЛЮБОМ СЕРЬЕЗНОМ ДЕЛЕ, НЕ БЫВАЕТ МЕЛОЧЕЙ. ЭФФЕКТИВНЫЙ РЕСТОРАННЫЙ МЕНЕДЖМЕНТ ПОДРАЗУМЕВАЕТ УМЕНИЕ ТАК НАЛАДИТЬ УПРАВЛЕНЧЕСКИЙ ПРОЦЕСС, ЧТОБЫ КАЖДЫЙ УЧАСТОК РАБОТАЛ СЛАЖЕННО И ОТВЕТСТВЕННО. РЕСТОРАННЫЙ МАРКЕТИНГ – СПЕЦИФИЧЕСКАЯ ОБЛАСТЬ ДЕЯТЕЛЬНОСТИ, ПОЭТОМУ ПРАВИЛЬНО ОСУЩЕСТВЛЯТЬ ЕЕ СМОЖЕТ ТОЛЬКО НАСТОЯЩИЙ ПРОФЕССИОНАЛ. ПОСТИЧЬ ПО-НАСТОЯЩЕМУ МАРКЕТИНГ РЕСТОРАНА И УСПЕШНО ЕГО ПРЕТВОРЯТЬ В ЖИЗНЬ ВАМ ПОМОЖЕТ КНИГА ИЗДАТЕЛЬСКОГО ДОМА «РЕСТОРАННЫЕ ВЕДОМОСТИ», ИЗ КОТОРОЙ ВЫ УЗНАЕТЕ СО СЛОВ ПРАКТИКОВ С МНОГОЛЕТНИМ СТАЖЕМ, КАК РЕШИТЬ НАСУЩНЫЕ ВОПРОСЫ УСПЕШНОГО РЕСТОРАННОГО БИЗНЕСА. ЭТИ КНИГИ, НАПИСАННЫЕ НАСТОЯЩИМИ ПРОФЕССИОНАЛАМИ-ПРАКТИКАМИ, ДАВНО СТАЛИ БЕСТСЕЛЛЕРАМИ В РЕСТОРАННОЙ ИНДУСТРИИ. [CODE] => knigi_po_menedzhmentu_i_marketingu [~CODE] => knigi_po_menedzhmentu_i_marketingu [XML_ID] => 459 [~XML_ID] => 459 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [~SECTION_PAGE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 459 [~EXTERNAL_ID] => 459 ) ) ) [PRICE_MATRIX] => [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 612.5 [PRINT_VALUE_NOVAT] => 613 руб [VALUE_VAT] => 612.5 [PRINT_VALUE_VAT] => 613 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 490 [PRINT_DISCOUNT_VALUE_NOVAT] => 490 руб [DISCOUNT_VALUE_VAT] => 490 [PRINT_DISCOUNT_VALUE_VAT] => 490 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 490 [ROUND_VALUE_NOVAT] => 490 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 95 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 612.5 [PRINT_VALUE] => 613 руб [UNROUND_DISCOUNT_VALUE] => 490 [DISCOUNT_VALUE] => 490 [PRINT_DISCOUNT_VALUE] => 490 руб [DISCOUNT_DIFF] => 122.5 [DISCOUNT_DIFF_PERCENT] => 20 [PRINT_DISCOUNT_DIFF] => 123 руб ) ) [CAN_BUY] => 1 [BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=BUY&id=48911 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=ADD2BASKET&id=48911 [LINK_URL] => link.php?PARENT_ELEMENT_ID=48911 [OFFERS] => Array ( ) [IMAGES_ILL] => Array ( ) )
Летние площадки: создание и управление

Летние площадки: создание и управление

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Автор: Моисеева Маргарита
Издательство: Ресторанные ведомости
Количество страниц: 192
Формат: 165х240х10
Год издания: 2006
Тип обложки: Мягкая обложка

Описание

Последние экземпляры бестселлеров!!!


О чем эта книга


«Летние площадки: создание и управление» - книга, всесторонне рассматривающая все вопросы и задачи, которые влечет за собой открытие летней площадки: от подбора оборудования и мебели до разработки меню и особенностей обслуживания. Вы узнаете, как открыть летнее кафе, избежав множества проблем. Использование рекомендаций, изложенных в книге, позволит вам осуществить открытие летней площадки, которая будет приносить максимально возможную прибыль.


Для кого эта книга


Книга «Летние площадки: создание и управление» будет одинаково полезна как владельцам ресторанов, задавшихся вопросом, как открыть летнюю площадку в дополнение к уже работающему заведению, так и предпринимателям, которых интересует, как открыть летнее кафе полностью автономное. Представленные в книге сведения, идеи и ценные советы подскажут верное направление в решении целого ряда вопросов, связанных с этим видом бизнеса.


Почему мы решили издать эту книгу


Летние веранды – формат, пользующийся большим успехом у посетителей, в особенности в больших городах и на курортах, а открытие летней площадки – прекрасная возможность для владельцев кафе или ресторанов привлечь внимание к своему заведению и увеличить доход. К сожалению, летние площадки ресторанов нередко рассматривают как не требующую глубоких познаний форму получения прибыли. Такой подход абсолютно необоснован: около 70 процентов отдельно стоящих летних кафе закрываются по причине того, что их расходы превышают доходы. Рестораторы, знающие, как открыть летнюю площадку по всем правилам, получают не только источник стабильной прибыли, но и настоящее спасение в период затишья, ведь доход, который приносят летние площадки, нередко превышает доход стационарного заведения. «Летние площадки: создание и управление» - книга, в которой собран и проанализирован опыт успешных рестораторов, которым действительно есть что рассказать о том, как открыть летнее кафе, автономное или находящееся при ресторане.


От автора


Книга, представляющая лучшие проекты летних кафе и подробнейшим образом рассказывающая о том, как открыть летнюю площадку, структурирована на четыре главы. Первая знакомит читателя с типами летних площадок и основными документами, регламентирующими этот бизнес. Вторая глава рассказывает о том, как формировать концепцию и меню, выбирать место, подбирать оборудование и мебель. Третья глава освещает управленческие вопросы, в частности, работу с персоналом, методы продвижения. В четвертой главе читатель найдет практические примеры: самые успешные проекты летних площадок.


Иллюстрации

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О чем эта книга


«Лучшие ресторанные «фишки» мира» - это книга, в которой Олег Назаров, автор целого ряда бестселлеров по ресторанному бизнесу, собрал самые оригинальные ресторанные фишки и идеи, позволившие владельцам выделить свое заведение из множества подобных. Опытный ресторанный промоутер, Олег Назаров знает все о том, как привлечь гостей в ресторан. Благодаря этой книге обо всех тонкостях ресторанного продвижения узнаете и вы.


Для кого эта книга


Каждый владелец бизнеса рано или поздно задумывается о том, как привлечь гостей в ресторан, задержать их внимание. Книга «Лучшие ресторанные «фишки» мира», которую по праву можно назвать настоящей энциклопедией оригинальных находок, адресована как раз тем, кто находится в поиске идей, способных сделать ресторан центром притяжения гостей. В великом множестве идей, собранных в этой книге, обязательно найдутся такие, которые впишутся в концепцию вашего ресторана и превратят его в заведение, у которого нет отбоя от посетителей.


Почему мы решили издать эту книгу


Российский ресторанный бизнес на протяжении последних лет стабильно растет, растет и конкуренция между заведениями, а потому проблема «раскрутки» ресторанов становится все более острой. Ресторанные фишки – именно то, что заставляет потенциальных посетителей обратить внимание на то или иное заведение, заставляет говорить о нем. Как показывает практика, удачно продуманная «фишка» ресторана делает его гораздо более успешным в коммерческом плане. Сегодня, чтобы найти выигрышную «фишку», рестораторам больше не нужно путешествовать по всему свету или нанимать бригады криэйтеров, ведь лучшие ресторанные фишки со всего мира можно найти в книге, написанной Олегом Назаровым. В ней обобщен и проанализирован опыт нескольких десятков успешных владельцев, усвоивших, как привлечь гостей в ресторан и сделать их завсегдатаями заведения.


От автора


Так уж сложилось, что лучшие ресторанные фишки владельцы бизнеса друг у друга заимствуют. И в этом нет ничего противоестественного и противозаконного – как известно, идеи не подлежат патентованию. Оригинальная «фишка» ресторана позволяет заведению всегда быть в центре внимания: о таких ресторанах говорят, пишут, делают сюжеты по ТВ. Правильные «фишки» дают практически стопроцентную гарантию успеха заведения. Найти их вам поможет эта книга.


Читайте также: Олег Назаров о книге «Лучшие ресторанные «фишки» мира»

[~DETAIL_TEXT] =>

О чем эта книга


«Лучшие ресторанные «фишки» мира» - это книга, в которой Олег Назаров, автор целого ряда бестселлеров по ресторанному бизнесу, собрал самые оригинальные ресторанные фишки и идеи, позволившие владельцам выделить свое заведение из множества подобных. Опытный ресторанный промоутер, Олег Назаров знает все о том, как привлечь гостей в ресторан. Благодаря этой книге обо всех тонкостях ресторанного продвижения узнаете и вы.


Для кого эта книга


Каждый владелец бизнеса рано или поздно задумывается о том, как привлечь гостей в ресторан, задержать их внимание. Книга «Лучшие ресторанные «фишки» мира», которую по праву можно назвать настоящей энциклопедией оригинальных находок, адресована как раз тем, кто находится в поиске идей, способных сделать ресторан центром притяжения гостей. В великом множестве идей, собранных в этой книге, обязательно найдутся такие, которые впишутся в концепцию вашего ресторана и превратят его в заведение, у которого нет отбоя от посетителей.


Почему мы решили издать эту книгу


Российский ресторанный бизнес на протяжении последних лет стабильно растет, растет и конкуренция между заведениями, а потому проблема «раскрутки» ресторанов становится все более острой. Ресторанные фишки – именно то, что заставляет потенциальных посетителей обратить внимание на то или иное заведение, заставляет говорить о нем. Как показывает практика, удачно продуманная «фишка» ресторана делает его гораздо более успешным в коммерческом плане. Сегодня, чтобы найти выигрышную «фишку», рестораторам больше не нужно путешествовать по всему свету или нанимать бригады криэйтеров, ведь лучшие ресторанные фишки со всего мира можно найти в книге, написанной Олегом Назаровым. В ней обобщен и проанализирован опыт нескольких десятков успешных владельцев, усвоивших, как привлечь гостей в ресторан и сделать их завсегдатаями заведения.


От автора


Так уж сложилось, что лучшие ресторанные фишки владельцы бизнеса друг у друга заимствуют. И в этом нет ничего противоестественного и противозаконного – как известно, идеи не подлежат патентованию. Оригинальная «фишка» ресторана позволяет заведению всегда быть в центре внимания: о таких ресторанах говорят, пишут, делают сюжеты по ТВ. Правильные «фишки» дают практически стопроцентную гарантию успеха заведения. Найти их вам поможет эта книга.


Читайте также: Олег Назаров о книге «Лучшие ресторанные «фишки» мира»

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Книги для рестораторов и шеф-поваров со скидкой ) [PROPERTIES] => Array ( [NEW] => Array ( [ID] => 289 [IBLOCK_ID] => 54 [NAME] => Новинка [ACTIVE] => Y [SORT] => 5 [CODE] => NEW [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => 348 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Новинка [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [CML2_LINK] => Array ( [ID] => 1521 [IBLOCK_ID] => 54 [NAME] => Элемент каталога [ACTIVE] => Y [SORT] => 5 [CODE] => CML2_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => SKU [USER_TYPE_SETTINGS] => Array ( [VIEW] => A [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => N ) [HINT] => [~NAME] => Элемент каталога [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SPECIAL] => Array ( [ID] => 301 [IBLOCK_ID] => 54 [NAME] => Спецпредложение [ACTIVE] => Y [SORT] => 6 [CODE] => SPECIAL [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Спецпредложение [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [SOLD_OUT] => Array ( [ID] => 1561 [IBLOCK_ID] => 54 [NAME] => Нет в продаже [ACTIVE] => Y [SORT] => 6 [CODE] => SOLD_OUT [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Нет в продаже [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [LIDER] => Array ( [ID] => 302 [IBLOCK_ID] => 54 [NAME] => Лидер продаж [ACTIVE] => Y [SORT] => 7 [CODE] => LIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Лидер продаж [~DEFAULT_VALUE] => [VALUE_ENUM] => Да [VALUE_XML_ID] => 94d707bf08fed9422f7f814563feab79 [VALUE_SORT] => 500 [VALUE] => Да [PROPERTY_VALUE_ID] => 440759 [VALUE_ENUM_ID] => 1005 [DESCRIPTION] => [~VALUE] => Да [~DESCRIPTION] => ) [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Назаров Олег [PROPERTY_VALUE_ID] => 160886 [DESCRIPTION] => [~VALUE] => Назаров Олег [~DESCRIPTION] => ) [PERSON] => Array ( [ID] => 1614 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 11 [CODE] => PERSON [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 101 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 79079 [PROPERTY_VALUE_ID] => 393821 [DESCRIPTION] => [~VALUE] => 79079 [~DESCRIPTION] => ) [Izdatelstvo] => Array ( [ID] => 292 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => Izdatelstvo [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 184 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Ресторанные ведомости [PROPERTY_VALUE_ID] => 160887 [DESCRIPTION] => [~VALUE] => Ресторанные ведомости [~DESCRIPTION] => ) [SUPPLIER_ID] => Array ( [ID] => 305 [IBLOCK_ID] => 54 [NAME] => Издательство [ACTIVE] => Y [SORT] => 20 [CODE] => SUPPLIER_ID [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 53 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Издательство [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 48521 [PROPERTY_VALUE_ID] => 161377 [DESCRIPTION] => [~VALUE] => 48521 [~DESCRIPTION] => ) [Kolichestvo_stranits] => Array ( [ID] => 293 [IBLOCK_ID] => 54 [NAME] => Количество страниц [ACTIVE] => Y [SORT] => 30 [CODE] => Kolichestvo_stranits [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 186 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество страниц [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 178 [PROPERTY_VALUE_ID] => 160888 [DESCRIPTION] => [~VALUE] => 178 [~DESCRIPTION] => ) [format] => Array ( [ID] => 294 [IBLOCK_ID] => 54 [NAME] => Формат [ACTIVE] => Y [SORT] => 40 [CODE] => format [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 304 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Формат [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 165х240х10 [PROPERTY_VALUE_ID] => 160889 [DESCRIPTION] => [~VALUE] => 165х240х10 [~DESCRIPTION] => ) [tip_obl] => Array ( [ID] => 295 [IBLOCK_ID] => 54 [NAME] => Тип обложки [ACTIVE] => Y [SORT] => 50 [CODE] => tip_obl [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 305 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Тип обложки [~DEFAULT_VALUE] => [VALUE_ENUM] => Array ( [0] => Мягкая обложка ) [VALUE_XML_ID] => Array ( [0] => d0f7369786cc06b5755cfcc13a984770 ) [VALUE_SORT] => Array ( [0] => 10 ) [VALUE] => Array ( [0] => Мягкая обложка ) [PROPERTY_VALUE_ID] => Array ( [0] => 440758 ) [VALUE_ENUM_ID] => Array ( [0] => 1000 ) [DESCRIPTION] => Array ( [0] => ) [~VALUE] => Array ( [0] => Мягкая обложка ) [~DESCRIPTION] => Array ( [0] => ) ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2006 [PROPERTY_VALUE_ID] => 160891 [DESCRIPTION] => [~VALUE] => 2006 [~DESCRIPTION] => ) [author_chef] => Array ( [ID] => 298 [IBLOCK_ID] => 54 [NAME] => Шеф-редактор [ACTIVE] => Y [SORT] => 100 [CODE] => author_chef [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => 224 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Шеф-редактор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [IMAGES] => Array ( [ID] => 303 [IBLOCK_ID] => 54 [NAME] => Фото товара [ACTIVE] => Y [SORT] => 500 [CODE] => IMAGES [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Фото товара [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [RAZRAB] => Array ( [ID] => 692 [IBLOCK_ID] => 54 [NAME] => Разработчик [ACTIVE] => Y [SORT] => 500 [CODE] => RAZRAB [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Разработчик [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SIMILAR] => Array ( [ID] => 703 [IBLOCK_ID] => 54 [NAME] => Похожие товары [ACTIVE] => Y [SORT] => 500 [CODE] => SIMILAR [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Похожие товары [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Array ( [0] => 48952 [1] => 48934 [2] => 48902 [3] => 48907 ) [PROPERTY_VALUE_ID] => Array ( [0] => 326610 [1] => 326611 [2] => 326612 [3] => 327945 ) [DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) [~VALUE] => Array ( [0] => 48952 [1] => 48934 [2] => 48902 [3] => 48907 ) [~DESCRIPTION] => Array ( [0] => [1] => [2] => [3] => ) ) [MARKET] => Array ( [ID] => 713 [IBLOCK_ID] => 54 [NAME] => Добавить в YML [ACTIVE] => Y [SORT] => 500 [CODE] => MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Добавить в YML [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [COUNT_SHOW] => Array ( [ID] => 805 [IBLOCK_ID] => 54 [NAME] => Количество показов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_SHOW [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество показов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 112 [PROPERTY_VALUE_ID] => 290864 [DESCRIPTION] => [~VALUE] => 112 [~DESCRIPTION] => ) [COUNT_CLICK] => Array ( [ID] => 806 [IBLOCK_ID] => 54 [NAME] => Количество переходов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_CLICK [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество переходов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 61 [PROPERTY_VALUE_ID] => 290863 [DESCRIPTION] => [~VALUE] => 61 [~DESCRIPTION] => ) [COUNT_ORDER] => Array ( [ID] => 807 [IBLOCK_ID] => 54 [NAME] => Количество Заказов [ACTIVE] => Y [SORT] => 500 [CODE] => COUNT_ORDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Количество Заказов [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 0 [PROPERTY_VALUE_ID] => 290865 [DESCRIPTION] => [~VALUE] => 0 [~DESCRIPTION] => ) [YANDEX_MARKET] => Array ( [ID] => 814 [IBLOCK_ID] => 54 [NAME] => Данный товар уйдет в яндек маркет [ACTIVE] => Y [SORT] => 500 [CODE] => YANDEX_MARKET [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => Y [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Данный товар уйдет в яндек маркет [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ARTICLE] => Array ( [ID] => 1518 [IBLOCK_ID] => 54 [NAME] => Артикул [ACTIVE] => Y [SORT] => 500 [CODE] => ARTICLE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Артикул [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SET_ELEMENTS] => Array ( [ID] => 1519 [IBLOCK_ID] => 54 [NAME] => Товары в комплекте [ACTIVE] => Y [SORT] => 500 [CODE] => SET_ELEMENTS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 54 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Товары в комплекте [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [DISCOUNT] => Array ( [ID] => 1520 [IBLOCK_ID] => 54 [NAME] => Цена со скидкой для акционных товаров [ACTIVE] => Y [SORT] => 500 [CODE] => DISCOUNT [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Цена со скидкой для акционных товаров [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_IMG] => Array ( [ID] => 1542 [IBLOCK_ID] => 54 [NAME] => Изображение для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_IMG [DEFAULT_VALUE] => [PROPERTY_TYPE] => F [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Изображение для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SLIDER_LINK] => Array ( [ID] => 1543 [IBLOCK_ID] => 54 [NAME] => Ссылка для слайдера [ACTIVE] => Y [SORT] => 500 [CODE] => SLIDER_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка для слайдера [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHOW_IN_SLIDER] => Array ( [ID] => 1544 [IBLOCK_ID] => 54 [NAME] => Показывать в слайдере [ACTIVE] => Y [SORT] => 500 [CODE] => SHOW_IN_SLIDER [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Показывать в слайдере [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [ANNOUNCE_ON_MAIN] => Array ( [ID] => 1619 [IBLOCK_ID] => 54 [NAME] => Выгружать на главную [ACTIVE] => Y [SORT] => 500 [CODE] => ANNOUNCE_ON_MAIN [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Выгружать на главную [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [BIND_WEBINARS] => Array ( [ID] => 1821 [IBLOCK_ID] => 54 [NAME] => Привязка в вебинарам [ACTIVE] => Y [SORT] => 500 [CODE] => BIND_WEBINARS [DEFAULT_VALUE] => [PROPERTY_TYPE] => E [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => Y [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => 92 [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => EAutocomplete [USER_TYPE_SETTINGS] => Array ( [VIEW] => E [SHOW_ADD] => N [MAX_WIDTH] => 0 [MIN_HEIGHT] => 24 [MAX_HEIGHT] => 1000 [BAN_SYM] => ,; [REP_SYM] => [OTHER_REP_SYM] => [IBLOCK_MESS] => Y ) [HINT] => При наличии привязки, после покупки этого товара пользователю предоставляется возможность просмотреть вебинар в своем личном кабинете в соответствующем разделе [~NAME] => Привязка в вебинарам [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [SHARE] => Array ( [ID] => 1828 [IBLOCK_ID] => 54 [NAME] => Акция [ACTIVE] => Y [SORT] => 500 [CODE] => SHARE [DEFAULT_VALUE] => [PROPERTY_TYPE] => L [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => C [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => [LINK_IBLOCK_ID] => [WITH_DESCRIPTION] => [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Акция [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => [VALUE_ENUM_ID] => ) [DELIVERY_PRICE] => Array ( [ID] => 1793 [IBLOCK_ID] => 54 [NAME] => Стоимость доставки [ACTIVE] => Y [SORT] => 1000 [CODE] => DELIVERY_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость доставки [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [OZON_LINK] => Array ( [ID] => 1794 [IBLOCK_ID] => 54 [NAME] => Ссылка на OZON [ACTIVE] => Y [SORT] => 1100 [CODE] => OZON_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://www.ozon.ru/context/detail/id/7355530/ [PROPERTY_VALUE_ID] => 425876 [DESCRIPTION] => [~VALUE] => http://www.ozon.ru/context/detail/id/7355530/ [~DESCRIPTION] => ) [LABIRINT_LINK] => Array ( [ID] => 1795 [IBLOCK_ID] => 54 [NAME] => Ссылка на labirint [ACTIVE] => Y [SORT] => 1200 [CODE] => LABIRINT_LINK [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Ссылка на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => http://www.labirint.ru/books/275780/ [PROPERTY_VALUE_ID] => 425877 [DESCRIPTION] => [~VALUE] => http://www.labirint.ru/books/275780/ [~DESCRIPTION] => ) [OZON_PRICE] => Array ( [ID] => 1796 [IBLOCK_ID] => 54 [NAME] => Стоимость на OZON [ACTIVE] => Y [SORT] => 1300 [CODE] => OZON_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на OZON [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 845 [PROPERTY_VALUE_ID] => 425878 [DESCRIPTION] => [~VALUE] => 845 [~DESCRIPTION] => ) [LABIRINT_PRICE] => Array ( [ID] => 1797 [IBLOCK_ID] => 54 [NAME] => Стоимость на labirint [ACTIVE] => Y [SORT] => 1400 [CODE] => LABIRINT_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Стоимость на labirint [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 935 [PROPERTY_VALUE_ID] => 425879 [DESCRIPTION] => [~VALUE] => 935 [~DESCRIPTION] => ) [OLD_PRICE] => Array ( [ID] => 1798 [IBLOCK_ID] => 54 [NAME] => Старая цена [ACTIVE] => Y [SORT] => 1500 [CODE] => OLD_PRICE [DEFAULT_VALUE] => [PROPERTY_TYPE] => N [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Старая цена [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => [PROPERTY_VALUE_ID] => [DESCRIPTION] => [~DESCRIPTION] => [~VALUE] => ) [ISBN] => Array ( [ID] => 1799 [IBLOCK_ID] => 54 [NAME] => ISBN [ACTIVE] => Y [SORT] => 2000 [CODE] => ISBN [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => [FILE_TYPE] => [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => Y [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => ISBN [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 5-98176-045-1 [PROPERTY_VALUE_ID] => 425881 [DESCRIPTION] => [~VALUE] => 5-98176-045-1 [~DESCRIPTION] => ) ) [DISPLAY_PROPERTIES] => Array ( [AUTHOR] => Array ( [ID] => 290 [IBLOCK_ID] => 54 [NAME] => Автор [ACTIVE] => Y [SORT] => 10 [CODE] => AUTHOR [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 183 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Автор [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => Назаров Олег [PROPERTY_VALUE_ID] => 160886 [DESCRIPTION] => [~VALUE] => Назаров Олег [~DESCRIPTION] => [DISPLAY_VALUE] => Назаров Олег ) [Data_izdaniya] => Array ( [ID] => 296 [IBLOCK_ID] => 54 [NAME] => Год издания [ACTIVE] => Y [SORT] => 60 [CODE] => Data_izdaniya [DEFAULT_VALUE] => [PROPERTY_TYPE] => S [ROW_COUNT] => 1 [COL_COUNT] => 30 [LIST_TYPE] => L [MULTIPLE] => N [XML_ID] => 185 [FILE_TYPE] => jpg, gif, bmp, png, jpeg [MULTIPLE_CNT] => 5 [LINK_IBLOCK_ID] => 0 [WITH_DESCRIPTION] => N [SEARCHABLE] => N [FILTRABLE] => N [IS_REQUIRED] => N [VERSION] => 1 [USER_TYPE] => [USER_TYPE_SETTINGS] => [HINT] => [~NAME] => Год издания [~DEFAULT_VALUE] => [VALUE_ENUM] => [VALUE_XML_ID] => [VALUE_SORT] => [VALUE] => 2006 [PROPERTY_VALUE_ID] => 160891 [DESCRIPTION] => [~VALUE] => 2006 [~DESCRIPTION] => [DISPLAY_VALUE] => 2006 ) ) [PRODUCT_PROPERTIES] => Array ( ) [PRODUCT_PROPERTIES_FILL] => Array ( ) [CATALOG_MEASURE_RATIO] => 1 [CATALOG_MEASURE_NAME] => шт [~CATALOG_MEASURE_NAME] => шт [PRICES] => Array ( [BASE] => Array ( [VALUE_NOVAT] => 800 [PRINT_VALUE_NOVAT] => 800 руб [VALUE_VAT] => 800 [PRINT_VALUE_VAT] => 800 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 400 [PRINT_DISCOUNT_VALUE_NOVAT] => 400 руб [DISCOUNT_VALUE_VAT] => 400 [PRINT_DISCOUNT_VALUE_VAT] => 400 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 400 [ROUND_VALUE_NOVAT] => 400 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 109 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 800 [PRINT_VALUE] => 800 руб [UNROUND_DISCOUNT_VALUE] => 400 [DISCOUNT_VALUE] => 400 [PRINT_DISCOUNT_VALUE] => 400 руб [DISCOUNT_DIFF] => 400 [DISCOUNT_DIFF_PERCENT] => 50 [PRINT_DISCOUNT_DIFF] => 400 руб ) ) [PRICE_MATRIX] => [MIN_PRICE] => Array ( [VALUE_NOVAT] => 800 [PRINT_VALUE_NOVAT] => 800 руб [VALUE_VAT] => 800 [PRINT_VALUE_VAT] => 800 руб [VATRATE_VALUE] => 0 [PRINT_VATRATE_VALUE] => 0 руб [DISCOUNT_VALUE_NOVAT] => 400 [PRINT_DISCOUNT_VALUE_NOVAT] => 400 руб [DISCOUNT_VALUE_VAT] => 400 [PRINT_DISCOUNT_VALUE_VAT] => 400 руб [DISCOUNT_VATRATE_VALUE] => 0 [PRINT_DISCOUNT_VATRATE_VALUE] => 0 руб [CURRENCY] => RUB [ROUND_VALUE_VAT] => 400 [ROUND_VALUE_NOVAT] => 400 [ROUND_VATRATE_VAT] => 0 [ROUND_VATRATE_NOVAT] => 0 [PRICE_ID] => 1 [ID] => 109 [CAN_ACCESS] => Y [CAN_BUY] => Y [MIN_PRICE] => Y [VALUE] => 800 [PRINT_VALUE] => 800 руб [UNROUND_DISCOUNT_VALUE] => 400 [DISCOUNT_VALUE] => 400 [PRINT_DISCOUNT_VALUE] => 400 руб [DISCOUNT_DIFF] => 400 [DISCOUNT_DIFF_PERCENT] => 50 [PRINT_DISCOUNT_DIFF] => 400 руб ) [CAN_BUY] => 1 [~BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=BUY&id=48925 [BUY_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=BUY&id=48925 [~ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=ADD2BASKET&id=48925 [ADD_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=ADD2BASKET&id=48925 [~SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=SUBSCRIBE_PRODUCT&id=48925 [SUBSCRIBE_URL] => /books/knigi_po_menedzhmentu_i_marketingu/letnie_ploshadki_cozdanie_i_uppavlenie/?action=SUBSCRIBE_PRODUCT&id=48925 [SECTION] => Array ( [PATH] => Array ( [0] => Array ( [ID] => 3798 [~ID] => 3798 [TIMESTAMP_X] => 2017-03-03 11:56:31 [~TIMESTAMP_X] => 2017-03-03 11:56:31 [MODIFIED_BY] => 186 [~MODIFIED_BY] => 186 [DATE_CREATE] => 2011-08-14 19:38:14 [~DATE_CREATE] => 2011-08-14 19:38:14 [CREATED_BY] => 1 [~CREATED_BY] => 1 [IBLOCK_ID] => 54 [~IBLOCK_ID] => 54 [IBLOCK_SECTION_ID] => [~IBLOCK_SECTION_ID] => [ACTIVE] => Y [~ACTIVE] => Y [GLOBAL_ACTIVE] => Y [~GLOBAL_ACTIVE] => Y [SORT] => 20 [~SORT] => 20 [NAME] => Спецпредложения [~NAME] => Спецпредложения [PICTURE] => [~PICTURE] => [LEFT_MARGIN] => 1 [~LEFT_MARGIN] => 1 [RIGHT_MARGIN] => 2 [~RIGHT_MARGIN] => 2 [DEPTH_LEVEL] => 1 [~DEPTH_LEVEL] => 1 [DESCRIPTION] => [~DESCRIPTION] => [DESCRIPTION_TYPE] => text [~DESCRIPTION_TYPE] => text [SEARCHABLE_CONTENT] => СПЕЦПРЕДЛОЖЕНИЯ [~SEARCHABLE_CONTENT] => СПЕЦПРЕДЛОЖЕНИЯ [CODE] => spetspredlozheniya [~CODE] => spetspredlozheniya [XML_ID] => 825 [~XML_ID] => 825 [TMP_ID] => [~TMP_ID] => [DETAIL_PICTURE] => [~DETAIL_PICTURE] => [SOCNET_GROUP_ID] => [~SOCNET_GROUP_ID] => [LIST_PAGE_URL] => /books/ [~LIST_PAGE_URL] => /books/ [SECTION_PAGE_URL] => /books/spetspredlozheniya/ [~SECTION_PAGE_URL] => /books/spetspredlozheniya/ [IBLOCK_TYPE_ID] => market [~IBLOCK_TYPE_ID] => market [IBLOCK_CODE] => books [~IBLOCK_CODE] => books [IBLOCK_EXTERNAL_ID] => 54 [~IBLOCK_EXTERNAL_ID] => 54 [EXTERNAL_ID] => 825 [~EXTERNAL_ID] => 825 ) ) ) [CHECK_QUANTITY] => [CATALOG] => 1 [CATALOG_SUBSCRIPTION] => N [LABEL] => [LABEL_VALUE] => [PREVIEW_PICTURE_SECOND] => Array ( [ID] => 19225 [SRC] => /upload/iblock/285/16272.jpg [WIDTH] => 400 [HEIGHT] => 582 ) [SECOND_PICT] => 1 [PRODUCT_PREVIEW] => Array ( [ID] => 150112 [SRC] => /upload/iblock/cfe/rest_fishki.jpg 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=> 800 руб [UNROUND_DISCOUNT_VALUE] => 400 [DISCOUNT_VALUE] => 400 [PRINT_DISCOUNT_VALUE] => 400 руб [DISCOUNT_DIFF] => 400 [DISCOUNT_DIFF_PERCENT] => 50 [PRINT_DISCOUNT_DIFF] => 400 руб ) [LAST_ELEMENT] => Y ) )

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Назаров Олег
2006
400 ₽